The Estée Lauder Companies has unveiled ‘Tom Ford Beau de Jour’, the new men’s fragrance pillar from Tom Ford. It is available online and in worldwide travel retail.
Tom Ford Beau de Jour is the latest addition to the Tom Ford Signature Collection. The new scent is part of the ‘aromatic fougère’ olfactive family, which offers moody and floral tones often used in masculine fragrances.
The new male fragrance offers rosemary and basil top notes, green geranium and mint heart notes, balanced with woody patchouli and amber base notes.
“Classic, sharp, maverick…Beau de Jour presents the perfectly groomed gentleman who considers every detail.” – Tom Ford
The Tom Ford Beau de Jour fragrance bottle features a glossy silver cap and plaque. It comes in 50ml and 100ml sizes. The flaçon’s round shape is emphasised by the clear glass finish, which reveals the natural shade of the fragrance inside.
The new fragrance campaign stars English Actor Joe Alwyn, best known for his role in the award-winning film ‘The Favourite’ and more recently in ‘Mary Queen of Scots’.
Creative Director Tom Ford described the new fragrance as ‘classic and sharp’ and the perfect complement to the brand’s ‘perfectly groomed gentleman.’ He said: “Classic, sharp, maverick… Beau de Jour presents the perfectly groomed gentleman who considers every detail. He exhibits the best version of himself to the world, but beneath the surface is something deeper, refreshing and sublime in all its layers.”
Going strong on Globuy
As a lead business partner of The Moodie Davitt Report, The Estée Lauder Companies’ Tom Ford Beau de Jour story will also appear in Chinese and with a consumer voice on fast-growing Chinese B2C WeChat social media account Globuy [玩转全球免税], as part of a new collaboration between Globuy owner Extra-Aile Media in Shanghai and The Moodie Davitt Report. Globuy aims to become “the KOL of Chinese travel retail” and already has 400,000 followers and a monthly audience of 1 million views for its WeChat social media platform promoting new launches, product availability, promotions and special offers. Underlining the strong affinity and complementary nature of the two companies’ work, Globuy has dubbed The Moodie Davitt Report “the KOL of travel retail B2B media” Under the agreement, selected stories from The Moodie Davitt Report.com’s lead brand partners in beauty, fashion, luxury, confectionery and premium spirits are also published by Globuy in Chinese. These include product reviews by the Globuy team. Globuy is promoting The Moodie Davitt Report’s platform to China’s travel retail sector and to its own consumer audience in China. The Moodie Davitt Report subsequently also publishes a curated selection of Chinese consumer feedback on the chosen stories and will reveal the results of regular consumer surveys conducted in association with Globuy. |
