Mondelez World Travel Retail (WTR) has extended its ambitious Toblerone Happy Holidays consumer campaign to include related branding on travel retail’s most popular information website, The Moodie Davitt Report.com
The tailored branding celebrates the peak Christmas and New Year’s holiday period. The pioneering campaign runs on The Moodie Davitt Report.com from today, 21 December until 8 January, 2018.
As reported, Toblerone Happy Holiday, launched at Barcelona El Prat Airport, targets ‘Next-Gen’ travellers. It is supported by an engaging digital in-store experience.
Mondelez World Travel Retail Managing DirectorAndreas Fehr commented: “With most in the travel retail industry rounding off the year in high spirits, the Mondelez WTR team would like to extend our very best wishes to all for a Happy Holiday season. May the new year bring happiness, prosperity and increased conversion to all!”
The Moodie Davitt Report Chairman Martin Moodie said: “As a pioneering brand in the travel retail confectionery category, Toblerone has been making holiday makers happy for several decades. Its new festive season campaign builds on that lovely premise and we’re indeed happy to be part of this engaging B2C and, now, B2B initiative. Together with Toblerone, we wish our readers Happy Holidays.”
About the Toblerone Happy Holidays campaign: The festive Toblerone packaging covers a range of holiday celebrations. The limited-edition products, exclusive to travel retail, come in two formats: Tiny Mixed Bag 272g containing 34 individually wrapped pieces of Toblerone Milk, White and Dark Chocolate in miniature 8g bars; and the pre-sleeved Milk Bar 360g.
Mondelez WTR has generated additional visibility for the launch through a holistic marketing campaign which includes digital in-store activations and digital advertising. Travellers will see relevant posts on social media platforms and on boarding passes and banners on relevant websites based on geo-targeting.
The activation in support of the global launch at Barcelona Airport has transformed the Premium Space in Dufry’s Terminal 1 Schengen store. The area was unveiled in November and features jumbo-sized Toblerone Happy Holidays displays and a selfie mirror zone.
Until the end of January, shoppers can take photos in front of the augmented reality-powered selfie mirror with a wide variety of props and celebratory greetings. Images can be printed to accompany any gift and sent to shoppers via e-mail and shared on social media to #sayitwithtoblerone.