Toronto-based Borders Duty Free Agency has been appointed to represent Tito’s Handmade Vodka in the duty free channel in Canada, effective from 1 August.
Borders Duty Free will be responsible for growing and maintaining sales and distribution, as well as executing marketing programmes for Tito’s at Canada’s land border and airport duty free outlets.
“When people shop in duty free, they’re looking for world-class brands that deliver high-quality at an attractive price point – Tito’s Handmade Vodka delivers exactly that,” said Borders Duty Free General Manager Augie Giansante. “We’re excited to add Tito’s to our portfolio and look forward to working with our duty free retailers to continue growing this dynamic brand across Canada.”
Earlier this month, Tito’s’ former Canadian duty free representative Bill Harvey (of WFH Travel Retail) announced his retirement after more than 20 years in the industry.
Tito’s International Managing Director John McDonnell said: “Bill Harvey has played an important and valuable role helping grow Tito’s, and so many other top spirits and wine brands, in Canada. We congratulate him and wish him much success in his next chapter. We’re looking forward to working with Borders Duty Free to continue to build on our goal of introducing travellers throughout Canada to America’s original craft vodka.”
