Tito’s Handmade Vodka is collaborating with retail partners to increase brand visibility through permanent display areas in airport stores in Asia Pacific.
The campaign is reinforced by the availability of various bottle formats, sampling campaigns and in-store activations.
Tito’s partners in the region include DFS, Gebr Heinemann, Lotte Duty Free, Lagardère Travel Retail, Duty Zero by cdf, James Richardson, Aer Rianta International and The Shilla Duty Free.
In May permanent craft display units will be installed at Gebr. Heinemann arrivals and departure stores at Sydney and Gold Coast airports, with an emphasis on a wide range of bottle sizes. A sampling campaign will run in May, September and November.
Tito’s said similar projects will be implemented with other partners in the coming months.
Managing Director International John McDonnell said: “2019 is proving to be a transformational year for us in Asia Pacific travel retail. Backed by a strong sales performance in the region, we have now proven ourselves as a brand for the long term and are looking to strengthen those operator partnerships.
“Consumers will see a significant shift in our visibility in-store with bigger, more prominent displays, more bottle formats, giving consumers choice, and finally more activation, with a stronger focus on sampling than ever before.”
In January Tito’s secured a presence with Duty Zero by cdf at Hong Kong Airport, following listings at airports in Auckland, Jakarta and Kuala Lumpur. Tito’s said it aims to “fill distribution gaps” in the Asia Pacific region and to establish the brand in new duty free markets including China, Taiwan and Japan.
Tito’s Handmade Vodka will highlight its holiday season Ugly Sweater programme at the upcoming TFWA Asia Pacific Exhibition (Basement 2 E39).
