Fifth Generation, the owner of Tito’s Handmade Vodka, has named Alex Borbolla as International Commercial Manager.
Based in Miami and reporting to Tito’s Managing Director International John McDonnell, Borbolla will spearhead sales and marketing in global duty free and manage partnerships with Tito’s distributors in Latin America, Caribbean, Europe, Middle East and Asia Pacific.
Borbolla’s career in the beverage industry began in 1992 with Seagram Spirits and Wine Group in the Caribbean and Latin America. He took on the role of Commercial Director Latin America Southern Region in 1996.
In 2000, Borbolla joined Jose Cuervo International. In his most recent position, as Jose Cuervo Regional Commercial Director for Latin America/Caribbean, Borbolla helped secure Jose Cuervo’s place as the category’s top-selling brand in the region.
“Alex has an impressive 25-year track record in the international drinks industry, managing and building iconic brands such as Chivas Regal, Absolut, Jose Cuervo and 1800 Tequila,” McDonnell said.
“As Tito’s continues to excite consumers across the globe, Alex’s experience in sales, marketing, and distribution strategies in developed and developing international markets will be invaluable in positioning Tito’s for future growth and success. We’re thrilled to welcome him to the team.”
