Tito’s Handmade Vodka sets its sights on Latin American expansion

Tito’s Handmade Vodka is set to expand its South American travel retail business in 2018.

Tito’s, in collaboration with regional duty free distributor Edrington Travel Retail Americas, will launch in Brazil, Argentina, Chile, Peru and Uruguay through Dufry. The partnership builds on existing retail partners, including UETA, DFASS, Bernabel, London Supply and Motta.

Tito’s is already present in Argentina duty free with London Supply; pictured is a recent pop-up at the retailer’s Puerto Iguazu border store

The craft vodka brand has also confirmed new business in Chile and Peru domestic markets.

Tito’s International Managing Director John McDonnell said: “South America represents a big opportunity for Tito’s. The region’s economies are in good health and although craft is not as developed in South America as North America, word is spreading fast.

“We are excited to launch in Chile and Peru, an ideal next step for expansion in South America. They are two of the fastest growing economies and given the quality of the product and the American entrepreneur story, we see great potential for Tito’s. This is an exciting time as Tito’s continues to catch on around the world.”

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