Tito’s Handmade Vodka partners with Dufry in Brazilian promotions

Tito’s Handmade Vodka is collaborating with Dufry in a three-month sampling campaign at two major international airports in Brazil.

One promotion, at Brazil’s second-largest airport, RIOgaleão – Tom Jobim International Airport Terminal 2, is running throughout September. This follows sampling during July and August at São Paulo-Guarulhos International Airport Departures T2 and T3.

Tito’s Handmade Vodka is sharing its story and its taste.

Passengers have been encouraged to try Tito’s in a chilled neat serve. The airport sampling is supported by an in-store and online digital campaign which features signage and inclusion in the Dufry spirits video shown in several airport store locations.

Tito’s Handmade Vodka is made from corn using the traditional pot still production method normally associated with single malt Scotch whisky and Cognac. The vodka is naturally gluten-free.

Tito’s Handmade Vodka Managing Director International John McDonnell said: “2018 marks a transformational year with Dufry, thanks to our new global agreement this summer. This campaign reflects our growing collaboration and is testament to the increasing appetite for Tito’s and craft spirits in South America.

“Tito’s has a great story to tell and that is what matters to fans. The artisanal approach sparked a craft revolution and through initiatives like this we can share our story with consumers who value the time and skill invested in creating Tito’s.”

The sampling campaign follows Tito’s launch with Dufry in Brazil in February, the brand’s roll-out into Argentina and Uruguay in the summer and anticipated launch in Chile and Peru later this year.

 

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