Tito’s Handmade Vodka has launched an eye-catching Ugly Sweater gift pack promotion across domestic and travel retail markets worldwide.
In travel retail, Tito’s Ugly Sweaters’ partners include: Dubai Duty Free; DFS Singapore; Lagardère Travel Retail in Australia and Hong Kong; Tappoo Group at Nadi International Airport, Fiji; and Beirut Duty Free.
The packs are also available at airports in Delhi and Mumbai, and at airports across the USA, with operators including DFASS Group, Duty Free Americas, DFS Group, and International Shoppes.
Tito’s introduced the concept last year. The brand said its Ugly Sweaters proved so popular that a new design, with a back and orange snowflake motif, will be on-shelf throughout December.
Tito’s Handmade Vodka International Managing Director John McDonnell said: “Our first Ugly Sweater promotion exceeded expectations and we are delighted with the overwhelmingly positive response from retailers again this year.
“These distinctive gift packs differentiate Tito’s from the competition and create great displays in store.”
