Tito’s Handmade Vodka builds North American duty free presence

Tito’s Handmade Vodka, distributed in North America duty free by Edrington Webb Travel Retail Americas (EWTRA), is increasing its footprint in airports and cruise lines across the region.

Tito’s Handmade Vodka is now available in North America duty free in an extended range of sizes, including 1.75-litre, 375ml and 1-litre.

Boston Portal
Celebrating Tito’s craft credentials: Promotions at Boston Logan Airport

EWTRA has launched a programme of activations, which celebrate Tito’s American heritage and craft credentials, at Boston Logan International Airport and JFK International and LaGuardia airports in New York. The initiative will roll out to Dallas International Airport in April.

The installations feature branding across the store entrance, branded wall bays and gondolas, which all highlight Tito’s origins in Austin, Texas and its status as the number one original craft vodka. Shoppers are invited to try Tito’s neat or mixed in cocktails at a branded tasting bar.

Titos JFK T8 Queuing area

Tito’s Handmade Vodka is now featured on menus onboard Celebrity Cruise ships and as the cocktail of the day on Carnival ships.

International Shoppes Vice President Scott Halpern said: “We are delighted to see one of our favourite home-grown spirits brands expand its presence in-store. Tito’s Handmade Vodka is a highly sought-after American brand amongst US and foreign travellers. By making it more visible in store we will attract impulse shoppers as well as those who seek out Tito’s. Additional sizes and price points will also broaden appeal.”

Tito’s International Managing Director John McDonnell added: “As word spreads, more and more people are discovering Tito’s and are inspired by the story behind it. Its quality and craft credentials appeal to our core millennial shopper audience, not only attracting loyal fans to pick up a bottle but also introducing new drinkers. This high impact presence will further heighten interest in the brand.”

Tito’s is sold in 100 markets around the world including the USA, Canada, Europe, the Middle East and Asia.

NOTE: The Moodie Davitt Report, in association with Tito’s Handmade Vodka, publishes a Spirit of Independence series. The series focuses on family, independent, entrepreneurial companies in travel retail, and on the personalities that lead and shape them. International Shoppes’ Scott Halpern and Matthew Greenbaum featured last year.

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