Tito’s extends Asia Pacific travel retail footprint with new listings and strikes key local distribution agreements

The American craft spirit specialist continues to extend its local market and travel retail footprint across Asia Pacific. Pictured is  a Tito’s presence with Heinemann Australia in Sydney Airport, Australia

Tito’s Handmade Vodka has entered into new local market distribution agreements in Thailand and Indonesia and gained several key new duty free listings in Australia, New Zealand, Japan, Malaysia, Thailand, Vietnam and Saipan.

The company has partnered with Alchemy Wines and Spirits (Thailand) Co, a division of Alchemy Asia Trading, which features an impressive spirits brand portfolio including The Macallan, Campari, Aperol, and Rémy Martin.

Commenting on the collaboration, Alchemy Wines and Spirits Thailand General Manager Arno Schonfelder said: “It’s a pleasure for Alchemy Spirits to be part of Tito’s Handmade Vodka’s journey throughout southeast Asia. Our companies share the same values and standards, and Tito’s is truly a perfect fit for our portfolio of authentic spirits.”

 

In the Indonesian domestic market, Tito’s has appointed Jakarta-based PT Pancaniaga Indoperkasa. Founded in 2002, it works with a network of local distributors across the country featuring brands such as Courvoisier, Brugal, Herradura, Woodford Reserve, Hibiki and The Macallan, as well as several leading wine and beer brands.

PT Pancaniaga Indoperkasa Marketing Director Agus Budiono commented: “Bartenders and consumers in Indonesia appreciate high-quality, premium spirits, especially vodka, and we’re very excited to introduce America’s original craft vodka to more people across the country.

“Not only is Tito’s a great-tasting vodka, the company’s support of non-profit charities and organisations around the world is inspiring and impactful, and we’re looking forward to playing our part here in Indonesia.”

Extending its travel retail footprint in the region, the company also recently secured new listings in Cairns and Adelaide airports in Australia, and in Auckland and Queenstown airport in New Zealand through Lagardère Travel Retail Pacific.

It also gained listings at airports in Tokyo and Osaka through Japan Airport Terminal Co; Kuala Lumpur International Airport with Eraman Duty Free; Suvarnabhumi Airport through King Power International; and Ho Chi Minh City and Hanoi with DFS.

Tito’s Handmade Vodka Managing Director International John McDonnell said: “As travel continues to rebound in Asia-Pacific, consumers will now increasingly be able to find their favorite vodka in important business and tourist destinations in the region.

“And for people who live in Thailand and Indonesia who appreciate high-quality, smooth spirits, we’re thrilled to work with Alchemy Wines and Spirits and PT Pancaniaga Indoperkasa to expand Tito’s into more bars, restaurants, and retail stores throughout those two vibrant countries.”

Tito’s Handmade Vodka is the Diamond Partner and exclusive vodka sponsor at The Moodie Davitt Smile Raising Charity Dinner tomorrow (6 May) at Hotel Fort Canning, Singapore. As reported, the Smile Raising Charity Dinner is raising funds and visibility for international cleft charity Smile Train.

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