INDIA/MAURITIUS. Times OOH, the Indian outdoor advertising company, has acquired the sole media rights at Sir Seewoosagur Ramgoolam International Airport in Mauritius.
The company also owns advertising rights at India’s two largest airports – Delhi Indira Gandhi International and Mumbai’s Chhatrapati Shivaji Maharaj International. The new contract is for ten years.
The advertising specialist said that it plans a mix of around 140 advertising sites at the airport, including 42 digital screens, glass wraps, wall wraps and promotional zones.
Times OOH President Sharath Chandra said: “Mauritius Airport boasts of about 3.8 million annual footfalls out of which, interestingly, 95% are international passengers, making this acquisition of tremendous strategic importance.”
FOONOTE: The Moodie Davitt Report will next month launch a new monthly e-Zine, Sight Lines – The Amazing World of Airport Advertising, in which we profile advertising and communication initiatives across the fantastic crossroads of humanity that world airports represent. Each issue will build to a very special culmination in 2019. Details to follow next month.
The Moodie Davitt Report’s new Publisher Irene Revilla is playing a lead role in the new project. Before joining The Moodie Davitt Report, Irene worked for WPP – the world leader in communications services – from 1999 to 2012 and from 2013 to 2018 as Global Head of Client Services (London) for WPP-owned Aviator/Kinetic. Her key clients and areas of responsibility included managing HSBC’s Global Airport Programme (30+ markets) – the most recognised airport and brand asset globally – and working closely with Chanel Travel Retail’s media, marketing and commercial teams.
For details contact Irene Revilla at Irene@MoodieDavittReport.com