INDIA. Times OOH has added 10 ultra high-definition digital advertising screens to the arrivals passage at Chhatrapati Shivaji Maharaj International Airport in Mumbai.

The ultra-stretch, 88-inch displays have been strategically placed to capture the attention of the 50 million passengers that pass through the Mumbai airport every year, Times OOH said.

Eye-catching: The screens have been strategically placed

Times OOH Product Head – Airports Dhanraj Israni commented: “The Mumbai Airport is not only one of the world’s busiest airports, [but] it is also the gateway to the country’s financial capital, hosting some of the most affluent consumer classes an advertiser can aspire for. Our new ultra high-definition digital screens have been placed considering the orientation of the space and passenger movement to help our advertisers capitalise on the opportunity to capture the attention of the millions of arriving travellers while adding aesthetic value to the arrival area.

“Our media plan stems from product and consumer research, as well as market feedback, which is done periodically. This ensures that our media plan stays relevant in the current business context.”

The 10-screen network is now available for interested advertisers.

NOTE: The Moodie Davitt Report publishes Sight Lines, a new bi-monthly publication dedicated to airport advertising. If you would like to take part in Sight Lines, please contact Martin Moodie (Martin@MoodieDavittReport.com) and Liam Coleman (Liam@MoodieDavittReport.com) for editorial and Irene Revilla for advertising and sponsorship (Irene@MoodieDavittReport.com).