Time Products (UK) and Swiss Eyewear Group have signed a long-term licensing agreement for the design, manufacturing and global distribution of SEKSY sunglasses.
The SEKSY by Swiss Eyewear Group Sunglass Collection will be launched during the TFWA World Exhibition in Cannes. The collection will be highlighted on the MY Indulgence of Poole boat and a small selection will be presented on the Time Products stand (Red Village, M21).
Priced between €65 and €79, the SEKSY by Swiss Eyewear Group Sunglass Collection is embellished with Swarovski crystals.
Time Products Managing Director David Merriman said: “Our two companies complement each other perfectly. The expertise of Swiss Eyewear Group in designing and engineering high quality optical products, combined with our strong international footprint with the SEKSY brand in the global travel retail distribution channel, will create tremendous synergies.”
Swiss Eyewear Group CEO Jerry Dreifuss commented: “Our design team in Zürich, Switzerland, is very excited to work with this glamorous brand. The embellishing of the entire SEKSY collection with precious Swarovski crystals and the corresponding co-branding adds an intriguing creativity dimension for our design and marketing teams.”
Time Products is a global watch company with a presence at over 200 airports and onboard 110 airlines. Swiss Eyewear Group is the creator of the INVU ultra polarized sunglass brand.
