“Don’t hurry whisky, keep it long in the mouth”: That’s the advice given from Richard “the nose” Paterson to guests at the tasting

Whyte & Mackay-owned The Dalmore has launched a new 40yo single malt. The new expression was unveiled yesterday (25 July) by Master Distiller Richard Paterson at a tasting event at London’s prestigious Claridge’s hotel. The Moodie Davitt Report was the exclusive travel retail media present.

Only 750 bottles of the whisky will be released this year in specialist retailers and selected travel retailers, including DFS Group. The Dalmore 40yo comes during a year of celebrations to mark Master Distiller Richard Paterson’s 50th year in the whisky industry.

The Dalmore 40yo has been matured in American white oak ex-bourbon casks, before being transferred into 30-year-old Gonzalez Byass Matsualem oloroso sherry butts and finished in first fill bourbon barrels. The liquid features aromas of Columbian coffee and marmalade. On the palate, gingerbread and honey is followed by an aftertaste of Sanguinello blood oranges over ripe Bramley apples and liquorice sticks.

The expression is presented in hand-blown decanters designed by artisans at French crystal house Baccarat. The Dalmore’s 12-point Royal Stag emblem features on the front.

Commenting on the launch, Whyte & Mackay Director Global Travel Retail Richard Trimby said: “Following on from the hugely successful launch of The Dalmore 35yo last year (where our entire travel retail allocation sold out within three months), we are launching The Dalmore 40yo with DFS in September 2017. The launch will be supported by a series of exclusive tastings with their VIP Loyal T customers and special features in key retail outlets.

“The Dalmore is the fastest growing luxury malt whisky in Asia travel retail and was up +63% in 2016”

“It will be exclusive to DFS in Asia travel retail for three months, after which it will be available to key airport duty free customers while stocks last. We are very excited about this launch, which really leverages the intense consumer demand for The Dalmore’s luxury malt portfolio.

“DFS are once again demonstrating how, with the right in-store presentation, client relationship management and brand ambassador support, The Dalmore can drive category penetration and spend. The Dalmore is the fastest growing luxury malt whisky in Asia travel retail and was up +63% in 2016. That growth shows no sign of slowing and we are having to allocate our aged stocks very carefully, to ensure we can keep pace with the demand.”

Master Distiller Richard Paterson commented: “In the year that I reflect on my time in the whisky industry, and indeed at The Dalmore, it has been a great privilege to release two of our greatest ever aged expressions – first the champagne finished 50 years old and now this exceptional 40.

The Dalmore experienced +63% growth in Asia travel retail in 2016

“With each new release, I strive for depth and complexity, pushing the boundaries of whisky making and building on the knowledge and skills passed down from my predecessors. It takes time, effort and vision to create an expression as complex as The Dalmore 40 year old, moving the rare stocks of whisky between casks to build layer upon layer of character. When you bring it all together, it creates something very special indeed.”

Paterson is celebrating his 50th year in the whisky industry with a worldwide tasting tour. He started his whisky career as a general production assistant at A. Gilles & Company Whisky Blender & Brokers in Glasgow, before moving to Whyte & Mackay. At the age of 26, Paterson was promoted to the position of Master Blender.

Paterson’s grandfather, who founded a specialist blending, bottling and brokerage company in 1933, first taught him about whisky making. Paterson’s father took over the firm in the 50s, teaching him how to nose whisky when he was just eight-years-old.