Estée Lauder has extended its Pure Color Envy line with a mascara which is said to create three looks. Pure Color Envy Lash Multi Effects Mascara will launch in travel retail worldwide from September.
The mascara comes with a dual hybrid brush which does the work of three mascaras with one twist, according to the brand. The nylon fibre bristle side builds volume and lift while the silicone moulded side is claimed to provide length and separation.
The mascara is formulated with a blend of argan, jojoba, coconut oils and conditioners which help to nourish and condition lashes. The buildable formula is said to be humidity-resistant and smudge-free.
A waterproof version of Pure Color Envy Lash Multi Effects Mascara is also available.
