Social media has emerged as a key unofficial source of information in the digital age. As The Moodie Davitt Report steps up its mission to become ‘the KOL of B2B travel retail publishing’ (a phrase coined by leading Chinese WeChat platform Globuy), our regular weekly feature curates some of the most exciting travel retail industry updates from the social media sphere – and touches on our own contributions.
Amid growing concern about the coronavirus outbreak in and beyond China, Instagram this week focused on the more joyous elements of the Lunar New Year, featuring airports, brands and retailers delivering colourful and compelling activations and promotions.
The Loop Duty Free New Zealand shared a wonderfully creative Year of the Rat themed animation starring Tiffany & Co’s new fragrance.
In Phuket, King Power International continued its ‘The Blessing Comes Home’ Lunar New Year festivities with a lion dance, a raffle draw and parade to welcome the Year of the Rat with a bang.
Our own website has had a vibrant makeover courtesy of Dewar’s and Bacardi, as we talk innovation, activations, and craft trends with Bacardi Global Travel Retail Managing Director Vinay Golikeri.
Finally, Lotte Duty Free and Lancôme teamed up to celebrate the retailer’s 40th anniversary with an outstanding aerial performance comprised of 300 drones.
As reported, the dazzling drone event featured illuminated white mice to symbolise Gyeongjanyeon (‘Gyeong’ meaning white, and ‘ja’ meaning mouse) or ‘The Year of the White Mouse’.
The event came in the run-up to Seollal (Lunar New Year’s Day) on 25 January, one of Korea’s most celebrated national holidays.
Check out the social media highlights below
- The Loop Duty Free unwraps special Lunar New Year gifts from Tiffany & Co.
- King Power International turned up the Lunar New Year celebrations in Phuket
- The Moodie Davitt Report gets a vibrant Dewar’s makeover to celebrate Lunar New Year
- Lotte Duty Free and Lancôme light up the sky in Seoul
