Social media has emerged as a key unofficial source of information in the digital age. As The Moodie Davitt Report steps up its mission to become ‘the KOL of B2B travel retail publishing’ (a phrase coined by leading Chinese WeChat platform Globuy), our popular weekly feature curates some of the most exciting travel retail industry updates from the social media sphere – and touches on our own contributions.
This week on Instagram…airports, brands, and retailers from all over the world are celebrating Valentine’s Day by spreading the love on social media.
Heinemann Tax & Duty Free Australia partnered with French jewellery brand Chopard to create a short but sweet digital greeting, reminding shoppers to treat someone extra special on Valentine’s Day.
Meanwhile, The Loop Duty Free New Zealand shared a delicious post combining strawberries, cream, and Moët & Chandon Impérial Rosé. The post highlighted the retailer’s online platform by inviting shoppers to buy ‘the world’s most-loved Champagne’ and collect en route at The Loop Duty Free New Zealand for up to 90 days.
Elsewhere, Mumbai Duty Free sparked a ‘love connection’ with a playful video clip showcasing the new Tiffany & Love fragrances for Him & Her; while Dubai Duty Free spread some love hearts as it wished shoppers a happy Valentine’s Day.
Finally, London Stanstead Airport shared some real-life love stories from its staff members. Each loved-up pair gave a behind-the-scenes look into the inner workings of Stanstead Airport and answered five burning questions as part of the airport’s brilliant ‘Love is in the Airport’ series.
From first impressions, to unforgettable travel memories; the campaign celebrated everyday love in all shapes and forms and is a touching tribute to real-life couples on Valentine’s Day.
Check out the social media highlights below…
- Heinemann Tax & Duty Free Australia teamed up with Chopard to greet shoppers a ‘Happy Hearts Day’
- The Loop Duty Free New Zealand shared a Moët & Chandon Impérial Rosé toast
- Mumbai Duty Free sparked a ‘love connection’ with the new Tiffany & Love fragrances
- Dubai Duty Free spread the love (hearts) with a whimsical video greeting
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It’s the season of love. 😍 And Dubai Duty Free is celebrating it in style. Don’t forget to make the most of the season with the one you love the most. ❤️ Happy Valentine’s Day! • . الحب يملأ الأجواء في عيد الحب. 😍احتفلوا بهذا اليوم الخاص بقلوب تنبض بالمحبة وورود تزهر بالشاعرية. تتمنى لكم سوق دبي الحرة أسعد الأوقات في عيد الحب.❤ • #DubaiDutyFree #FullofSurprises #ValentinesDay • #سوق_دبي_الحرة #عيد_الحب
- London Stanstead Airport celebrated real love with its ‘Love in the Airport’ series
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To celebrate #ValentinesDay we thought we’d bring you some real-life love stories! • • • From the 💗 of @stn_airport, we asked some of our loved up staff members 5 burning questions! 💌 SOUND ON 🔊 (1/3) >>> . #LoveIsInTheAirport #ValentinesDay #loveisintheair #loveflying #behindthescenes #airportlife #airportdiaries #valentines #takemeto #flymeto #couplegoals #travelcouples #travelcouplegoals #couplesthattraveltogetherstaytogether #FLYLONDONSTANSTED✈️