Social media has emerged as a key unofficial source of information in the digital age. As The Moodie Davitt Report steps up its mission to become ‘the KOL of B2B travel retail publishing’ (a phrase coined by leading Chinese WeChat platform Globuy), our regular weekly feature curates some of the most exciting travel retail industry updates from the social media sphere – and touches on our own contributions.
This week on Instagram, airports, brands and retailers are welcoming the Year of the Rat, by launching a series of exciting product launches and events just in time for Lunar New Year.
Malaysia Airports announced a exhilirating line-up of Lunar New Year activities and performances at Kuala Lumpur International Airport, which includes calligraphy and paper cutting workshops, and a Chinese opera. The celebrations kicked off with a joyful inauguration ceremony that featured a dragon dance and some celebratory noodles.
Malaysia Airports’ Shop My Airports campaign demonstrated how to ‘Gong Xi Like a Hero’ as it shared a captivating Lion Dance video. The playful clip shows a mischievous lion exploring the limited-edition offers and promotions available at the major international airports this festive season.
Meanwhile at Hong Kong International Airport, Sweet Dreams by Heinemann showcased the latest special edition from Lindt. The Chinese New Year Assorted Carrier Box contains Lindt’s best-selling Napolitains, now available in HKIA.
In other retailer news, DFS Group is marking the Year of the Rat with a series of limited-edition beauty offers from Dior, Estée Lauder, Tiffany & Co, Clinique, Tom Ford, and many more. As reported, DFS store windows also feature its own design twist on a labyrinth, depicting the words ‘happiness’ and ‘rat’ in Chinese characters, with DFS exclusive products on display.
Finally, Dubai Duty Free unveils its Wishing Tree, along with a spectacular Lunar New Year promotion that gives travellers the chance to win exclusive gifts and prizes up to AED8,000 (US$2,180).
Check out the social media highlights below
- Malaysia Airports kicks off its Lunar New Year celebrations
- Shop My Airport welcomes a special guest performer
- Sweet Dreams by Heinemann launches the latest special edition from Lindt
- DFS Group marks the Year of the Rat with a series of limited-edition offers
- Dubai Duty Free unveils its Wishing Tree
