CHINA. Our regular column presents a snapshot selection of retailer promotional activities during the key New Year period, featuring a wide array of celebratory gifting ideas and exclusive offers.
China Duty Free Group
CDFG recommends different products based on three themes. The staycation promotion include Jo Malone diffusers and candles; Moisture Liposome Mask from Decorté; and Bollinger Rosé Champagne. For the city tour, CDFG recommends the Lancôme eyeshadow pallet; Clé de Peau Beauté blush powder; and Nomade perfume from Chloé. Sunglasses from Burberry and Fendi, Masi wines and Ballantine’s Scotch whisky are recommended for customers who are on the trip to explore nature.
Tasaki, Delvaux, Messika, and Lindt are also featured on CDFG’s WeChat OA as part of the New Year promotion.
Residents of Hong Kong and Macau could also join the festive fun via a livestream in the CDFI mini-program at noon on 31 December. The livestream featured exclusive -30% off coupons, up to -35% off liquor, and up to -50% special discounts on skincare and makeup. Products on offer included the concentrate serum from La Mer, Prisme Libre Blush from Givenchy, a Swarovski bracelet, plum wine from Choya, and Coccinelle bags.
CDFG’s Duty Free Store at Macau International Airport has been offering a -10% cash coupon rebate and -10-15% off total spend (for purchases over MOP5,000/US$620) depending on total spend) to customers.
DFS
DFS enters into the spirit of the season by offering an array of differentiated recommendations for various holiday celebration scenarios, majoring on uniqueness, elegance, romantic dates, and family gathering.
Recommended for customers seeking to become the ‘IT’ girl at any party, DFS in Macau recommends the Byredo Super Cedar Eau de Parfum at MOP1,411 (US$175); the Stella McCartney Falabella Shaggy Deer mini bag (MOP4238.5/US$525); René Caovilla heels (MOP10,495/US$1,300); Swarovski earrings MOP1,090 (US$135.20); and a Bulgari B.zero 1 necklace at MOP60,400 (US$7,940).
For customers looking to complete an elegant look, DFS is offering Dior sunglasses at MOP3,700 (US$459); Benedetta Bruzziches handbags for MOP8,340 (US$1,034); the Piaget Possession necklace (MOP36,200/US$4,490); Piaget Possession earrings MOP35,300 (US$4,378); an Omega diamond watch at MOP174,500 (US$21,640); and Guerlain meteorites powder pearl limited-edition in gold for MOP510 (US$63.25).
For those preparing for a romantic date, the recommendations include Givenchy lipstick at MOP 330 and Benedetta Bruzziches handbag at MOP 8600.
For family gatherings, DFS is sharing different gifting ideas for all age groups, including a Jelly Cat Avocado Plush Toy at MOP$280 (US$35), The Quintet from Dalmore at MOP936 (US$120.50), and a Rituals diffuser at MOP440 (US$56.40).
Lucky draws are also offered to encourage spending. Customers who have bought selected brands at T Galleria, City of Dreams in Macau and spent MOP2000+ (US$248) from 16 December to 14 February have the opportunity to win a prize worth up to MOP178,000 (US$22,100).
Hainan Tourism Duty Free Shopping Complex (HTDF)
To celebrate the New Year and its 1st Anniversary, HTDF ran an extensive promotion on both online & offline channels from 29 December to 3 January. Customers could enjoy a buy 3 get -30% off & 3x loyalty points on perfume and cosmetics (including a special sale of -35% off and up to 6x loyalty points on select bestsellers). Another offer allowed up to -70% off + 3x loyalty points on bags & accessories, fashion, watches, jewellery, and liquor, plus a free skincare whitening routine for any single purchase over CNY5,000/US$787 (worth CNY680/US$107), and other extra discounts offered in partnership with banks.
Flash sale and super deals of this promotion include Helena Rubinstein RE-Plasty skincare set at CNY3,143.7; La Mer eye concentrate cream at CNY1,026.2; La Mer moisturizing cream 60ml (CNY1,502.2); Estee Lauder Advanced Night Repair Eye Cream duo (CNY442); Lancôme Genefique serum 100ml*2 at CNY1,202.5; Jimmy Choo heels (CNY4,152); Marni cross body bag (CNY 10336); and gold pendants from Chow Tai Fook (CNY 1,484.85).
In addition, HTDF is also introducing new brands recently opened offline, including Chloé, Etro, Furla, Messika, Rituals, and Tory Burch.
Note: CNY500 = US$79
Global Duty Free (GDF) Premium Plaza
GDF ran an extensive promotion to celebrate the New Year, including buy 1 get -15% off and buy 3 get -30% off on perfume & cosmetics; CNY150 off per CNY500 purchase (no upper limit) on liquor; buy 2 get -22% off on boutique/watches/jewellery; up to -45% off on sunglasses; buy 2 get -15% off and buy 3 get -20% off on toys; and up to -50% off on special sale items.
A review of the -50% off special sale on Origins and Estee Lauder is available on the retailer’s WeChat OA. In addition, it is also featuring -15-30% off on limited-edition skincare/makeup products from Estee Lauder, Clinique, and L’Occitane.
The Duc de Fugue Cognac boutique also joined the celebration at 18:00-20:00 from 31 December to 2 January, offering free drinks, new products, and extra discounts. Customers could join a liquor tasting challenge with winners being awarded a 50ml travel-size Duc de Fugue XO.
Free gifts including travel-size VSOP, whisky glasses, customised ash trays and Champagne tulips were given out to customers based on purchasing levels.
All GDF visitors are encouraged to share their New Year wishes, which were projected onto the giant LED screen at the entrance to the Haikou shopping complex.
Other brands promoted on GDF’s social media account were Helena Rubinstein and Lancôme.
Lotte Duty Free
Korean duty free retailer Lotte Duty Free continues to target its key Chinese clientele with intensive promotional activity. The Korean number one and world number two has been focusing on limited-edition seasonal skincare and makeup and wellness & healthcare products.
It is running a promotion on beauty and skincare set SKII Essence at US$244; the Tom Ford eye palette limited edition (US$89); Helena Rubinstein Replasty skincare set (US$710); Guerlain lipstick set (US$301); KGC peach flavoured health drink (US$37); truffle honey from Savini Tartufi (US$30); Skin Plus Collagen Jelly from GNC at US$39, and KGC ginseng slice (US$78).
Lotte Duty Free is also extending its seasonal sale on a wide selection of brands, including -30-60% off at MaxMara; -30-70% off for Tory Burch; -20-60% at Versace; -20-70% for Jimmy Choo; and -30-50% for Chloé.
Other brands promoted on social media include Charlotte Tilbury and its 2021 holiday limited edition eyeshadow palette and matte lipstick; and Tiffany & Co. fragrances. Customers can enjoy a free mini-size sample for any purchase of the latest Tiffany Rose Gold collection.
