CHINA/SOUTH KOREA. Our regular column presents a snapshot selection of China-focused online retailer promotions as 2022 gets off to a busy start, with the action all set to heat up as Chinese New Year approaches.
China Duty Free Group
The 9th of each month is Member’s Day at China Duty Free Group (CDFG). Member’s Day promotions this month include 2x loyalty points and discount coupons of CNY40 (US$6.28) off a CNY1,000 (US$157) spend; CNY120 (US$18.84) off CNY2,000 (US$314); CNY240 (37.68) off CNY3,000 (US$461); CNY450 (US$70.62) off CNY4,000 (US$628), and CNY600 (US$94.16) off any CNY5,000 (US$785) purchase.
With all discounts applied, customers can enjoy highly favourable bargains, especially on bestseller products including Kiehl’s Rare Earth Deep Pore Cleansing Masque at CNY166 (US$26.05); Estée Lauder lipstick at CNY175 (US$27.50); Lancôme Absolue 3-piece skincare set at CNY2,070 (US$325); Clé de Peau Beauté essentials skincare set at CNY1,409 (US$221); and Armani Crema Nera Supreme Reviving Cream at CNY2,795 (US$438.64).
Sunrise Duty Free
Sunrise Duty Free Shanghai features skincare, makeup, toys and accessories from Estée Lauder, SK-II, Shiseido, Tom Ford, Armani, Clé de Peau Beauté, Nars, M.A.C., Benefit, Furla, Ferragamo, and Lego. A livestream was also held at 19:30 on 8 January with a focus on La Mer.
A promotion at Sunrise Duty Free Beijing highlights products with red packaging that resonates with the festive season, including Clé de Peau Beauté Eye Contour Cream (New Year limited edition) at CNY1,573 (US$247); Make Up For Ever Ultra HD Loose Powder (New Year limited edition) for CNY268 (US$42.06); Shu Uemura Rouge Unlimited Kinu Stain lipstick (CNY220/US$34.50)); Gucci Rouge à Lèvres satin lipstick (CNY230/US$36.10); Armani Cushion to Go Foundation (CNY275/US$43.20); Givenchy L’Interdit perfume at CNY689 (US$108); Swarovski swan accessories for CNY850 (US$133.40); and Guojaio National Cellar 1573 (CNY2,580/US$405)).
Hainan Tourism Duty Free Shopping Complex (HTDF)
The Sanya-based travel retailer has got into the New Year’s spirit with a promotion that lasts from 4 to 31 January, offering a buy 3 get -30% off deal for perfume and cosmetics; a -35% off flash sale on select bestsellers; -70% off super deals, and extra discounts in partnership with banks.
Bestsellers on sale include Estée Lauder Advanced Night Repair Serum 100ml x 2 at CNY1,163.5 (US$182.60); Helena Rubinstein Re-Plasty set 50ml x 2 at CNY 3,143.7 (US$493); La Mer moisturizing cream 60ml at CNY 1502.2 (US$235.70, and Pola cleansing cream 100g at CNY628 (US$98.60).
Promotions on Jimmy Choo, Marni and Pinel et Pinel continue while special offers in partnership with financial institutions include a cash coupon of CNY370 (US$58) per CNY3,000 (US$470.80) spend via American Express CNY card on POS machines, and discounts as high as CNY200 (US$31.40) for spends over CNY500 (US$78.50) via the Everbright bank card through WeChat Pay on Fridays, Saturdays, and Sundays.
Since its opening in 2020, HTDF has introduced 720+ brands from 45 categories. New brands introduced in December 2021 include Chloé, Chow Tai Fook, Dior, Etro, Furla, HNDJ, Jimmy Choo, Laox Select, Luxottica, MAC, Marni, Messika, MOR, Optical Center, Rituals, Tory Burch, and TCH.
Click here to read our special pictorial report on HTDF’s first full year of business.
Global Premium Duty Free (GDF) Plaza
GDF Plaza continued its first anniversary celebrations with a livestream on 5 January from 19:30-21:00. The livestream offered promotions on makeup, skincare, perfume, and liquor with extra discounts off the regular duty free retail price.
Featured products on sale included Tom Ford eyeshadow palette, Lancôme Genefique serum, Hermès Twilly perfume, and Chivas Regal 12 Year Old.
As reported, Global Premium Duty Free (GDF) Plaza has launched its first WeChat mini-program.
GDF members who have visited Hainan in the past 180 days are now eligible for shopping within the mini-program, which was launched on 1 January as a convenient and hassle-free mode of shopping.
To celebrate the launch of the mini-program as well as its first anniversary later this month (GDF Plaza opened in Haikou Mova Mall on 31 January 2021), GDF is running a flash sale on products with discounts of up to -50% off.
Special offers include Gucci Bloom 100ml perfume 100ml at CNY565.2 (US$88.60); Jo Malone Grapefruit cologne for CNY309 (US$48.45); Tom Ford Rose Prick perfume (CNY1,245/US$195); Kérastase Specifique 2-Step Beauty Ritual for Hair Loss set (CNY364/US$57); Bobbi Brown lipstick (CNY155/US$24.30), and Estée Lauder Revitalizing Supreme+ Global Anti-Aging Power Cream at CNY430.50 (US$66).
Discount vouchers of CNY20 (US$3.15) off CNY400 (US$62.72) purchases and CNY50 (US$7.84) off CNY1,000 (US$156.80) are also being distributed.
Super deals on select bestsellers are offered, including a Filorga soothing & glowing effect skincare set at CNY328.80 (US$51.55); Terre d’Hermès at CNY599.20 (US$93.95); MAC lipstick at CNY91 (US$14.27), and L’Occitane body cream at CNY270 (US$42.35).
Times DF Mission Hills
Times DF Mission Hills has been hosting a New Year promotion on skincare, makeup, liquor, and accessories. The promotion includes -35% off on YSL Pure Shots serum, La Mer eye concentrate, Kiehl’s Calendula toner, and Estée Lauder Revitalizing Supreme moisturizing cream; -40% off on Burberry belts, Bally backpacks, and Marc Jacobs Snapshot camera bags; -35% off Camus Elegance VSOP Cognac; and -30% off Johnnie Walker Game of Thrones Scotch whisky.
Lipstick and accessories special offers include buy 1 get -20% off and buy 3 get -30% off lipstick from YSL, Gucci, Tom Ford, Sisley, Armani, Estée Lauder, Shu Uemura, and M.A.C., and buy 1 get -15-30% off and buy 2 get -20-40% off on handbags, backpacks and suitcases from Michael Kors, Longchamp, Pinko, Marc Jacobs, MCM, Salvatore Ferragamo, Furla, Victorinox, Bally, and Montblanc.
From 16 January to 15 February, customers who have shopped offline at Times DF Mission Hills with a CNY600+ (US$94) spend on Bacardi products can upload their shopping receipt to the mini-program, Bacardi Whisky Duty Free Flagship Store, to enter a lucky draw offering prizes including iPhone 13, iPad 2021, Royal Brackla 18 Year Old and a Dewar’s customised suitcase.
DFS introduced two mystery online hosts to promote various products including a Piaget rose pendant, Balenciaga Hourglass Top Handle handbag, Tom Ford Lost Cherry perfume, YSL lipstick, Pandora necklace, Marc Jacobs Snapshot camera bag, Diptyque Eau Rose, and Estée Lauder Pure Color Envy lipstick.
The hosts’ identity will be revealed on 12 January. Other early New Year promotions include up to -50% off on La Prairie and YSL, and buy 2 get -30% off on sunglasses from Gucci and Prada.
CNSC focuses on promoting cosmetics, watches, and accessories this week, including Shiseido Ultimune serum 100ml at CNY652 (US$102), Estée Lauder Nutritious Day and Night set at CNY599 (US$94), Kiehl’s Calendula toner for CNY289 (US$45.35), Versace Eros Flame at CNY435 (US$68.30), Clinique Cheek Pop Highlighter limited edition for CNY95 (US$14.90), Versace watches at CNY4,583 (US$720) and CNY4,033 (US$633), FIYTA watches for 2,570 (US$403), Lladro coral candle at CNY2,530 (US$397), and a Lladro tiger figurine at CNY2,669 (US$419).
Customers who have registered as CNSC members can earn loyalty points (1 loyalty point per CNY30/US$4.70 spend on cosmetics & perfume) and redeem at 1 point = CNY1. Other brands promoted on the retailer’s WeChat OA this week include Biotherm, Clinique, Avène, and René Furterer.