Thirst quencher: Clinique surges ahead in the moisturiser category

The moisturiser is claimed to deliver an immediate 179% moisture boost that is retained for 24 hours at 65%

Clinique Moisture Surge Hydrating Supercharged Concentrate, the latest addition to Clinique’s range of moisturisers, is described as a “supercharged water for thirsty skin”. The product will be on-counter in travel retail worldwide from May.

Designed to combine the hydration of a rich moisturiser with a water-gel texture, Moisture Surge contains Liquid-Sphere Technology. This dual-action technology contains encapsulated spheres of vitamins E and C which burst on application to deliver antioxidants to the skin. In addition, interlocking moisture-magnet polymers are said to boost skin’s moisture retention by sealing in hydration.

The antioxidants in the formula work on protecting the skin from environmental aggressors such as pollution and UV rays which can damage the skin by accelerating dehydration, causing loss of resilience and leading to a more aged appearance.

The new Moisture Surge Hydrating Supercharged Concentrate is the latest addition to the existing Moisture Surge range of custom-fit textures: Moisture Surge Extended Thirst Relief and Moisture Surge Intense Skin Fortifying Hydrator.

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