INTERNATIONAL. The deadline is fast approaching for entries for the inaugural Trinity Challenge with a deadline of 14 September.
As reported, Mondelez World Travel Retail has partnered with The Moodie Davitt Report for the contest in its role as Innovation Partner for The Trinity Forum 2019.
The Trinity Challenge aims to rekindle the pioneering mindset of the original Trinity White Paper by encouraging stakeholders to challenge each other and question prevailing wisdom. 
About the Trinity Challenge
For the Trinity Challenge, we return to Nirvana Airport, the original concept airport from the 2005 Trinity Forum. Now firmly established as a thriving aviation hub at the heart of one of Asia’s hottest tourism destinations, it’s an airport with limitless potential.
There is space, there is a critical mass of travellers, there are investment budgets available and, most importantly, there’s a willingness from a far-sighted landlord, innovative tenants and consumer-focused brands to break conventional wisdoms of the industry business model in the pursuit of sustainable growth for all parties of the Trinity.
Nirvana Airport is a one-terminal, three-runway airport serving a small, self-governing island nation in the South China Sea. The airport was built with a capacity for up to 120 million passengers and is the home-base for Nirvana Airlines; a well-funded airline with a large fleet of new-generation planes, operating a route network of over 200 destinations. The average dwell time is two hours and transit passengers represent around 40% of total passengers.
The commercial offer is solid with retail, F&B and other services that match up to any major international airport, but commercial revenues have lagged behind strong passenger growth in recent years, resulting in a decline in spend per passenger.
Place yourself in this scenario as a landlord, tenant, brand or consultant. Your aim is to break the conventional wisdom of travel retail and pitch an innovative new idea that could be implemented at Nirvana Airport. Your concept must involve the participation and investment from all three members of the Trinity, to be considered a true Trinity partnership. The objectives are to drive increased penetration, higher average transaction value and greater frequency of purchase.
Submissions can consider the following areas: omnichannel, sustainability, technology, logistics solutions, marketing concepts, new categories and segmentation, new business models, new experiences and media.
Submissions should be provided in written proposals of up to 1,000 words. We recommend you broadly use the following structure: challenge/opportunity, insights, solution, business case/assumptions. Additional supporting documents can be submitted over the 1,000-word limit.
All submission materials should be sent to Martin@MoodieDavittReport.com by the deadline of 14 September. Entries will then be judged in late September by a panel of senior travel retail executives from across the Trinity. All submissions will also be published in a special Moodie Davitt Report eZine.
All shortlisted submissions will receive two complimentary tickets and a speaking slot at The Trinity Forum, while The Moodie Davitt Report will donate US$10,000 to a charity of choice from the winning organisation or individual.
You can read the full brief here.
Qatar calling
The Trinity Forum is organised by The Moodie Davitt Report, ACI World and ACI Asia-Pacific. This year it is being co-hosted by Qatar Duty Free, Hamad International Airport and Qatar Airways and takes place in Doha 30-31 October.
Qatar Airways is offering a 15% discount on fares to and from Doha for delegates (https://www.qatarairways.com/en-qa/offers/cug/TTF19.html – Promotional Code: DOHTTF19). Registration is now open for the event.
This year’s edition of The Trinity Forum – the world’s most influential airport commercial revenues conference – is themed ‘Reimagining the Trinity’s role in a phygital world’.
The event will examine how future-proofed the travel retail sector and its business model are in light of the relentless advance of online competition, enhanced consumer transparency, and lack of data sharing. It will also ask whether the traditional industry Trinity of airports, retailers and brands needs to make room for another stakeholder – airlines. You can read the provisional programme here.
Platinum partners for the event include Diageo Global Travel; Dufry; L’Oréal Travel Retail; Mars Wrigley International Travel Retail; Pernod Ricard Global Travel Retail; and Mondelēz International, which is also Innovation Partner and champion of the Trinity Challenge.
Silver partners include Rituals and Victorinox.
Additional partners include Cabin Zero, CAPI, Godiva, Happy Socks, Lacoste, Leonidas, Loacker, Long Haul Spa, Mercedes-Benz Parfums, Nestlé International Travel Retail, Tous and Travel Food Services.
For sponsorship opportunities please contact Irene Revilla at Irene@MoodieDavittReport.comor Sarah Genest at Sarah@MoodieDavittReport.com
