Italian wine, confectionery and food specialist Food Accademia is launching Bella Italian Fashion Drink – a collection of alcohol-free wine alternatives – in travel retail.
The eight sparkling white, rosé and red drinks are produced in northern Italy’s in the Veneto and Friuli Venezia Giulia Region region famed for its Prosecco sparkling wines .
The Bella line-up includes Bella Dream Gold, Dream Pink, Dream Black, Dream Style, Style ZeroZero, Glamour and Glamour ZeroZero, which is available in 200ml and 250ml cans.
The Bella drinks feature technology which enhances and preserves the aroma of Glera grapes and blends the unpasteurised and micro-filtered must with carbon dioxide to create a sparkling serve. All Bella products are vegan, Halal, biodiversity and SQNPI certified.
Bella Italian Fashion Drink was founded by Italian winemaker Loris Casonato. The third generation of a family of wine entrepreneurs, Casonato is an advocate of sustainable winemaking and short supply chain from the vineyard to the winery and bottling.
“We are delighted to partner Food Accademia to launch Bella in travel retail,” he said. “All over the world there are millions of people who do not drink alcohol because of their beliefs or lifestyle choices.
“Bella gives them the chance to choose a smart alcohol-free option. Being sober has never been so glamorous. With Bella Drinks everyone can experience the most authentic taste, texture, sparkle and fragrance of an Italian masterpiece.”
Food Accademia CEO Fabrizio Canal commented: “The sober-curious is a huge global trend. Bella Drinks is a new way to share conviviality while embracing sobriety and we will attract a unique community looking for exciting new taste experiences.
“Italy’s status as a global leader in food, oil and wine production is unrivalled and our role at Food Accademia is to bring the very best of Italy to our travel retail partners internationally. We work with partners to create a tailored portfolio to suit their travelling customers, so they can enjoy a taste of Italy wherever they may be in the world.”