SOUTH KOREA. The Shilla Duty Free has launched a spring wedding promotional campaign offering one-stop services ranging from personalised product recommendations to other exclusive benefits at a dedicated wedding specialty shop on its online store.
Upon verification of their wedding date, a couple gains 40,000 S Rewards points, which can be used on each purchase of US$300 or more.
As a gift, they also receive a -40% discount on the regular rooms of The Shilla Seoul Hotel and -30% discount on the suite rooms.
A giveaway event will also be held to celebrate the opening of the ‘Wedding hall’. Any registered couple who purchase by 30 April will receive a free Starbucks Americano.
Eligible participants can also win lottery prizes such as a Shilla Hotel accommodation voucher, The Parkview meal voucher at The Shilla Seoul, and Shilla Stay Haeundae accommodation voucher.
The company said: “With the wedding season approaching in earnest, we expect an increase in the number of customers going on honeymoon trips abroad. We will continue to actively reflect consumer trends and offer new shopping opportunities to our customers.”
The development follows hot on the heels of an online ‘Golf Lounge’ opening in January and related personalised marketing campaign. ✈
