Coffee or Tee? Coffee breaks and tee time all wrapped up in one with Nisha and Seema Sadekar

AMERICAS. Cream liqueur brand The House of Somrus has teamed up with US influencers, fashionistas and golf celebrities The Sadekar Sisters, Nisha and Seema, to host the Virtual Coffee breaks at the Summit of the Americas — A Virtual Experience on 5-9 April.

The Sadekar Sisters are Global Ambassadors for the fast-growing cream liqueur brand, which is distributed in travel retail by Duty Free Global, a Gold Partner of the all-digital event.

The House of Somrus Coffee Breaks were a big hit during last year’s hugely successful Moodie Davitt Virtual Travel Retail Expo, offering golf tips and style advice to Expo visitors in between Knowledge Hub sessions.

The House of Somrus Director of Global Business Guy May commented, “Please join us at the show as our favourite fashionistas and golf celebrities, the Sadekar Sisters,  Nisha and Seema, cheerfully celebrate the rich coffee culture of several Americas countries. Don’t miss the fun; register for the Virtual Summit of the Americas now.”

The Sadekar sisters added, “Join us for another amazing series of Somrus Coffee breaks, where we will take you all around the world to enjoy international Somrus coffee recipes.”

As reported, The House of Somrus offers a range of Indian-inspired cream liqueurs and is one of the most-awarded lines of next-generation cream liqueurs in the market. Its products are made with dairy cream and five-times distilled hand-crafted rum. Its range is low ABV, preservative-free, gluten-free and is made with no artificial flavours.

The all-digital Summit of the Americas is being organised by the International Association of Airport and Duty Free Stores (IAADFS) and Asociación Sudamericana de Tiendas Libres (ASUTIL) in partnership with The Moodie Davitt Report (which organised the successful Virtual Travel Retail Expo from 12-16 October).

The event is open to airports and all other landlords from travel-related sectors; retailers, food & beverage operators and other commercial service providers; brands, agents & distributors; media and other relevant parties.


For general questions about participation in the Virtual Summit, please contact Steven Antolick for further assistance.

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