INTERNATIONAL. The deadline for entries for The Moodies 2017 – the airport digital, mobile and social media awards programme – has been extended amid strong interest from industry partners.

The new deadline is 5pm GMT on Friday 15 December.

The awards, embracing categories that cover airport retail, airport food & beverage and airports overall, will be judged by an expert panel, led by The Moodie Davitt Report Chief Technology Officer Matt Willey, based on submissions from the industry.

This year The Moodies feature a number of new categories, each designed to showcase the best of the evolving digital and social landscape. These include:

  • Best Use of LinkedIn
  • Best Use of Paid Social
  • Best In-house Campaign
  • Best Agency-led Campaign
  • Best CSR-focused Campaign
  • Best e-Commerce Platform
  • Best Digital Contest or Competition
  • Best Live Chat or Stream

Entry for the awards is via self-nomination and a select number of judges’ selections. Entries to this year’s awards will be charged at €100 per submission, payable at point of entry.

A dedicated website for The Moodies has been created and will be updated as the nominations process continues. Entries can also be made by visiting the site at: https://themoodies.events

Award entries will be accepted until the closing deadline of 15 December and existing entrants will be able to add to and edit their submissions up to this date.

Upon completing the online entry form, entrants will be provided access to a Google Drive folder, where they can upload additional documents, supporting information, images and video.

Last year the awards featured 133 shortlisted entries from around the world, and offered a fascinating overview of airport social and digital media trends and excellence.

The Moodie Davitt Report Chief Technology Officer Matt Willey said: “Excellence in social and digital media is imperative in today’s airport and travel retail world. From a consumer engagement perspective, it presents almost unlimited opportunities; while from a commercial perspective it offers immense visibility before, during and post travel as well as the incremental e-commerce sales opportunity.

“Digital media is now fundamental to the performance, promotion and reputation of airports, concessionaires and brands. The Moodies Awards represent the ultimate showcase for evolution and excellence in the sector.”

The full list of awards categories is as follows:

  • Best Use of Facebook
  • Best Twitter Feed
  • Best Use of LinkedIn
  • Best Use of Instagram
  • Best YouTube Video/Campaign
  • Best Use of Paid Social
  • Best Omnichannel Marketing Campaign
  • Best Loyalty Campaign
  • Best In-house Campaign
  • Best Agency-led Campaign
  • Best CSR-focused campaign
  • Best Digital Contest or Competition
  • Best Live Chat or Stream
  • Best Airport Advertising Campaign
  • Most Impactful Individual Advertising Execution
  • Best Mobile App – All Stakeholders
  • Best e-Commerce Platform
  • Best Website – Airport
  • Best Website – Concessionaire/Retailer/Food & Beverage
  • Best Microsite or Custom Website
  • Best Use of Social & Digital Media – Airport
  • Best Use of Social & Digital Media – Concessionaire/Retailer/Food & Beverage
  • Best Use of Social Media/Digital – Brand

Judging Criteria

Quantifiable impact
Judges will use quantifiable yardsticks to measure the impact of each nomination. For instance, nominated Facebook pages will be rated by the number of ‘likes’ and ‘check ins’; YouTube presence will be rated by the number of ‘views’; and the number of ‘followers’ generated by a Twitter account will be noted. For airports, annual traffic will be taken into account when assessing the number of ‘likes’, ‘views’ or ‘followers’ their social media presence generates.

Customer engagement
Many companies are present in social media, but often they fail to update that presence or use it to create a meaningful relationship with their customers. Our judges will rate nominations according to how well companies engage their customers through digital and social media, the level of interaction they achieve, and the quality of the conversation they are able to generate.

Visual appeal
Visual quality and impact is critical across all categories, and especially for the crucial Best Concourse Advertising Campaign and Best Use of Digital Media In-store categories. Our judges will look for creativity, quality of imagery and excellence in execution.

Quality of content
The ways in which companies use digital and social media vary considerably. Our judges will focus on originality and breadth of content, and on the methods employed to win the traveller’s attention. Extra merit will be earned by companies which aim to do more than merely sell a product or service, but use new media to create excitement and interest in the location in which they operate.

Incentive to spend
How are airports and operators using digital and social media to win spend from travellers? And how are they ensuring that those travellers become loyal customers? Our judges will look in detail at the methods deployed to encourage spend and their effectiveness.

Impact on the traveller experience
Today most travellers use mobile devices when they travel. The Moodie Davitt Digital Awards will look at how airports and retailers have tapped into the SoLoMo – Social, Local and Mobile – trend to make their customers’ experience easier and more enjoyable, whether through practical information, gift incentives or other initiatives.

 

The Moodies Awards 2017

  • We will create and send a Google Drive folder which will be sent to you for uploaded all supplementary entry data. (Video, Images, PDF, Audio)
  • Price: 100,00 €
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