INTERNATIONAL. In “˜race 2′ of The Moodie Report’s special readers’ competition to celebrate Johnnie Walker Black Label’s 100th anniversary, our geographic focus moves to Turkey – and the Petrol Ofisi Turkish Grand Prix at Istanbul Park.
Once again we are delighted to join forces with Diageo Global Travel & Middle East (GTME) to offer our readers the chance to win exclusive half-scale hand-signed replica Lewis Hamilton and Heikki Kovalainen racing helmets.
Johnnie Walker is closely linked to Formula 1 through its sponsorship of the Vodafone McLaren Mercedes team.
A winning formula: Readers can join in the celebrations by winning a half-scale, hand-signed replica helmet set
As reported, Diageo GTME has embarked on a major Black Label promotional programme this year to drive in-store awareness, footfall and conversion, dubbed “˜100 Years of Progress’.
To underpin that campaign, The Moodie Report is hosting a readers’ competition to coincide with each of the remaining races on the F1 circuit. Each race winner will receive a half-scale signed replica Lewis Hamilton and Heikki Kovalainen racing helmet set as detailed earlier.
Race 2 is the Petrol Ofisi Turkish Grand Prix to be held at Istanbul Park on Sunday 7 June.
To be in with a chance of winning the signed helmet set, you must answer the following questions:
1. What age statement does Johnnie Walker Black Label carry?
2. Which is the well-known German travel retailer that holds a major interest in the duty free operation at Istanbul Atatürk Airport.
3. Who will win the Turkish Grand Prix?
In the event of a tie, a Diageo GTME executive will draw the winner out of a hat. Answers, headed ‘Johnnie Walker 100 Years’, must be sent to Martin@TheMoodieReport.com by midnight GMT on 6 June. [Note: Please state your company as the competition is open only to those directly connected with the travel retail industry and not to the general public].
“˜RACE 1 WINNER’
In our first competition we had no fewer than 13 entrants get all three questions right, including the race winner – British star Jenson Button.
As a result Diageo conducted a blind draw and the winner was:
Rodolfo J. Nodal
Distribution Center Manager
North America & Caribbean
DUFRY AMERICA INC.
10300 NW 19 Street Suite 114
Diageo will be in touch with Rodolfo to deliver this great prize.
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