As part of our pioneering information-sharing agreement with leading Chinese consumer platform Globuy, a selection of our stories with key Moodie Davitt brand partners appears on Globuy’s weekly ‘Duty Free News Flash’ column.
Globuy aims to become “the KOL of Chinese travel retail” and already has 400,000 followers and a monthly audience of 1 million views for its WeChat social media platform promoting new launches, product availability, promotions, and special offers.
This week, Globuy began its duty free news flash by sharing some of the biggest updates on the ongoing COVID-19 crisis. With confirmed Chinese cases showing a downward trend, Globuy reported on how Beijing and Shanghai have imposed new quarantine measures for travellers coming from South Korea, Japan, Iran, and Italy — regardless of whether they are Chinese or foreign nationals.
According to Globuy, Thailand has announced similar quarantine measures for travellers coming from China, South Korea, and Italy.
Globuy also shared some images from an empty Incheon Airport as more and more countries impose travel restrictions to South Korea. It also shared video footage from Japan showing an an empty Tokyo Disneyland and Universal Studios Osaka; which were closed temporarily to curb the spread of the virus.
This was followed by news from Japan Airlines and All Nippon Airways, which have both significantly reduced their flight capacities to and from Mainland China.
Globuy also reported on how British Airways and Lufthansa have reduced flight capacities, and how Exeter-based airline Flybe has gone into administration.
Globuy also shared our breaking news story on the cancellation of the TFWA Asia Pacific Exhibition & Conference. As reported, the Tax Free World Association (TFWA) took the seemingly inevitable and appropriate decision to cancel the upcoming TFWA Asia Pacific Exhibition & Conference due to the escalating COVID-19 outbreak.
Figures across the travel retail industry have voiced their support of the decision.
In more positive news, the duty free news flash continued with our story on the newly launched Rouge Hermès lipstick range. As reported, the new lipstick collection is is made up of 24 high-pigment hues in matte and satin finishes. The matte finish lipsticks were inspired by the brand’s famed Birkin bag; while the satin finish lipsticks were inspired by its sprawling silk archives.
In addition, Globuy also shared our Image/Video of the Day from King Power Rangnam, which showed shoppers forming a lengthy queue to buy the new Rouge Hermès lipstick range. According to King Power, Rouge Hermès Satin Lipstick in Rouge H #85 has proven to be very popular with Chinese consumers.
In other beauty news, Globuy also shared our coverage on Gucci Beauty’s new Mascara L’Obscur. As reported, Gucci Mascara L’Obscur offers an ultra-rich creamy texture in a high intensity black shade. The long-wearing formula is buildable, smudge-proof, and flake resistant once dry.
The duty free news flash continued with our story on Estée Lauder’s new product innovation, the new Perfectionist Pro Rapid Brightening Treatment Fement 2 + Vitamin C Serum.
As reported, The ultra-lightweight serum is claimed to rapidly boost skin radiance with just one bottle by significantly reducing dark spots, sunspots, age spots, and acne marks.
Finally, Globuy concluded this week’s duty free news flash with a report on Clé de Peau Beauté’s revamped Correcting Cream Veil.
As reported, the Cream Veil was reformulated with ‘Skin-Empowering Illuminator’ to protect against environmental aggressors, sun-damage, and skin dryness. The Cream Veil addresses skin concerns, controls shine and creasing, and prolongs foundation-wear for up to eight hours.
