As part of our pioneering information-sharing agreement with leading Chinese consumer platform Globuy, a selection of our stories with key Moodie Davitt brand partners appears on Globuy’s weekly ‘Duty Free News Flash’ column.
Globuy aims to become “the KOL of Chinese travel retail” and already has 400,000 followers and a monthly audience of 1 million views for its WeChat social media platform promoting new launches, product availability, promotions and special offers.
This news flash began with a roundup of some of the industry’s biggest M&As. From Shiseido Group’s acquisition of US prestige skincare brand Drunk Elephant and LVMH’s landmark acquisition of Tiffany’s, to The Estée Lauder Companies acquisition of Have & Be Co. Ltd.; the Seoul-based, global skincare company behind Dr. Jart+ and men’s grooming brand Do The Right Thing.
Globuy’s report continued with a deep dive into The Estée Lauder Companies’s beauty and wellness portfolio; sharing a brief history on each brand. These included Estée Lauder, Tom Ford, Becca, La Mer, Origins, Darphin, GlamGlow, MAC Cosmetics, Bobbi Brown, Too Faced, Jo Malone London, Le Labo and Aveda.
The Duty Free News Flash then moved onto Paris, where French beauty house Guerlain revealed its latest innovation – through a pop-up showcase at Paris Charles de Gaulle Airport.
As reported, the Guerlain Parfumeur Pop-Up featuring its Mindscent innovation, ran until 2 January. It was launched in partnership with Société de Distribution Aéroportuaire, the joint venture between Lagardère Travel Retail and Groupe ADP.
Elsewhere in Europe, Globuy shared our story on La Prairie’s immersive installation at Zurich Airport. The ‘first of its kind installation’ showcased this year’s key launch of ultra-premium eye product Skin Caviar Eye Lift.
As reported, The 120 sqm space was created in partnership with Dufry and is part of the brand’s ‘Eyes in Focus’ campaign. The installation told the story behind La Prairie skincare and eyecare, and invited travellers to experience the Skin Caviar Eye Lift.
The Duty Free News Flash continued in Seoul, where it shared two of our stories from Lotte Duty Free. The first, was the three day launch event for the limited-edition Karl Lagerfeld x L’Oréal Paris make-up collection.
L’Oréal Paris Travel Retail Asia Pacific staged the event at Lotte Duty Free’s Myeong-dong store between 6 and 8 December, themed around a ‘We all have a touch of Karl’ campaign. It opened with a glamorous launch party in the Star Lounge attended by 26 local and international key opinion leaders.
Globuy shared our story on Lotte Duty Free’s first major sale of 2020, as the South Korean retailer kickstarts its 40th anniversary celebrations. Lotte Duty Free CEO Lee Kap said that the anniversary year is being celebrated with a key visual designed by renowned English pop artist Stephen Wilson.
The retailer unveiled the 40th anniversary emblem, desktop calendar, and shopping bags in collaboration with Wilson last month. Lotte Duty Free will continue to release various products in collaboration with leading international brands throughout the anniversary year. The Moodie Davitt Report will bring you exclusive dedicated coverage of the retailer’s anniversary celebrations throughout the year.
Globuy also reviewed Foreo’s latest beauty technology innovation – the Bear and Bear Mini microcurrent devices – which were recently launched into Korean duty free. The Bear and Bear Mini are available at Lotte Duty Free, The Shilla Duty Free, Shinsegae Duty Free and Hyundai Duty Free.
This week’s Duty Free News Flash concludes with a review of Salvatore Ferragamo’s limited-edition holiday fragrance offerings. The Italian luxury lifestyle brand has unveiled a new expression of its Gilio fragrance; and launched limited-edition holiday packaging for its Signorina and Amo Ferragamo fragrances to welcome the holiday season