As part of our pioneering information-sharing agreement with leading Chinese consumer platform Globuy, a selection of our stories with key Moodie Davitt brand partners appears on Globuy’s weekly ‘Duty Free News Flash’ column.
Globuy aims to become “the KOL of Chinese travel retail” and already has 400,000 followers and a monthly audience of 1 million views for its WeChat social media platform promoting new launches, product availability, promotions and special offers.
This week, Globuy picked up on several key stories from The Moodie Davitt Report. It began its report with a recap of our exclusive on location coverage from Beijing as China Duty Free Group (CDFG) unveiled its stylish new stores at Beijing Daxing Airport. The Chinese travel retail powerhouse has opened 28 shops at the capital’s new gateway, which has been described by the retailer as ‘a key milestone for China’s duty free industry.’
Globuy shared more of our exclusive on location coverage – this time in Paris – as LVMH Moët Hennessy Louis Vuitton (LVMH) unveiled its plans for the iconic La Samaritaine department store. La Samaritaine is due to open in April 2020.
It also reported on news from The Estée Lauder Companies – which recently struck an agreement to fully acquire global skincare company Have & Be Co, which owns Dr.Jart+. It signalled the first time that The Estée Lauder Companies has acquired an Asia-based beauty brand.
The Duty Free News Flash then moved onto Amsterdam Schiphol Airport where Kappé Schiphol has introduced an innovative Observ skin analysis service in its Perfumes & Cosmetics shops. It also reported on Aesop’s newest standalone boutique in Melbourne Airport in partnership with Dufry.
Globuy’s report also majored on Hong Kong where L’Oréal Travel Retail unveiled the latest edition of its Armani Box pop-up. Afterwards, it reviewed key products from DFS Group’s annual ‘Give Joy’ holiday campaign. The campaign brings together 90 brands, offering a curated selection of over 150 products across DFS’s fashion, accessories, beauty and fragrances, wines and spirits, food and gifting ranges.
This week’s Duty Free News Flash concludes with a recap of Lancôme Travel Retail Asia Pacific’s ten-year anniversary celebrations for the Advanced Génifique Serum. To celebrate the occasion, Lancôme unveiled the world’s first ‘Microbiome Hub’ in T Galleria Beauty by DFS at Hysan Place in Hong Kong.
Under the terms of the information-sharing agreement, The Moodie Davitt Report subsequently publishes a curated selection of Chinese consumer feedback on the chosen stories and also reveals the results of regular consumer surveys conducted in association with Globuy.
