As part of our pioneering information-sharing agreement with leading Chinese consumer platform Globuy, a selection of our stories with key Moodie Davitt brand partners appears on Globuy’s weekly Duty Free News Flash column.
Globuy is owned by Chinese digital travel retail platform TripurX, which has over 1 million followers across two social media platforms. Globuy aims to become ‘the KOL of Chinese travel retail,’ and boasts 1.5 million monthly views for its WeChat social media platform promoting new launches, promotions, special offers and other travel retail-related news.
As a Preferred Media Partner, Globuy will be in attendance at the inaugural Virtual Travel Retail Expo in October, bringing news from all exhibitors to its vast Chinese readership. Globuy will be publicising the Expo extensively during the run-up to the event and then providing real-time coverage from the Exhibition Hub in October. Globuy will visit exhibitors and report on their initiatives via the WeChat platform.
As reported, TripurX has recently signed a renewable one-year contract with China Duty Free Group (CDFG) to enhance the Chinese travel retailer’s online promotion capabilities. CDFG is a Diamond Partner at the Virtual Travel Retail Expo. TripurX Tech is also experiencing growing success with its inhouse live streaming programme, filmed in the company’s Shanghai studio and featuring a range of popular duty free items, particularly from the beauty category.
Globuy began its latest Duty Free Newsflash by recapping key developments in China’s offshore duty free market. As interest in China’s burgeoning travel retail channel surges, local market retailers Nanning Department Store and Dashang Co have become the latest companies to apply for duty free licences.
It also reported on the immediate impact of Hainan’s enhanced offshore duty free shopping policy, which saw sales revenues rising +234.19% to RMB2.22 billion (US$318 million) for the period 1-27 July. That result represented a +45.51% month-on-month increase according to the General Administration of Customs official figures.
Elsewhere in China, China Duty Free Group has signed a strategic agreement to open a downtown duty free store in Wuhan, capital of Hubei Province, according to the Wuhan Evening News. As reported, the store will open next year in the Wuhan Yangtze River Shipping Centre Building, a spectacular 330m, 65-storey skyscraper currently being completed.
Globuy also shared news (via The Moodie Davitt Report) from Lotte Duty Free, which held the third stage of its inventory sell off from 22 July to 31 July. The sale covered 800 products from 28 international brands, including Yves Saint Laurent, Gucci, Prada, Bally, Givenchy and others.
It also reported on the South Korean travel retailer’s steps to develop its ‘Smart Store,’ a hi-tech zone on the first floor of its flagship Myeong-dong store in Seoul. The Smart Store concept was introduced in March and Lotte has committed to expanding the concept to other locations within Korea and overseas.
Globuy continued by sharing our story on Estée Lauder’s breakthrough beauty launch, the Advanced Night Repair Synchronized Multi-Recovery Complex. The new formula has been enhanced with leading-edge Chronolux Power Signal Technology that boosts the skin’s cell renewal and collagen production processes. It was launched in worldwide travel retail on 1 August.
The new formula is backed by years of epigenetic research inspired by the late Dr. Paolo Sassone-Corsi, who tragically passed away on 23 July just before the launch. He was a ground-breaking epigenetics expert, dedicated professor, devoted scholar and a dear friend to the Estée Lauder brand.
As reported, Estée Lauder opened an online brand boutique within the CDF-Sunrise SH store on TripurX in July. Already, over 14,000 users have become boutique followers. Principal functions include brand communication, hot sale recommendations, new product launches, product display, and online pre-order.
In other brand news, Globuy shared our story on Louis Vuitton’s new unisex fragrance, Nuit De Feu. As reported, Nuit De Feu is the third in a series of Middle East-inspired scents for Louis Vuitton’s Oriental Perfume Collection. It was launched on 2 July.
It also reported on LVMH-owned beauty brand Fenty Beauty which unveiled its first-ever skincare range, Fenty Skin. The new collection — created by Barbadian singer and beauty entrepreneur Rihanna — launched globally on 31 July.
The skincare range features three multi-functional products suitable for all skin types. These are the Total Cleans’r Remove-It-All Cleanser, the Fat Water Pore-Refining Toner-Serum, and the Hydra Vizor Invisible Moisturiser Broad Spectrum SPF30 Sunscreen.
This week’s Duty Free News Flash concluded with The UN World Tourism Organization’s (UNWTO) announcement that 40% of all destinations worldwide have now eased the restrictions they placed on international tourism in response to COVID-19. It confirms the trend of a “slow but continuous adaptation and responsible restart of international tourism,” said the UNWTO.
