As part of our pioneering information-sharing agreement with leading Chinese consumer platform Globuy, a selection of our stories with key Moodie Davitt brand partners appears on Globuy’s weekly Duty Free News Flash column.
Globuy is owned by Chinese digital travel retail platform TripurX, which has over 1 million followers across two social media platforms. Globuy aims to become ‘the KOL of Chinese travel retail,’ and boasts 1.5 million monthly views for its WeChat social media platform promoting new launches, promotions, special offers and other travel retail-related news.
As a Preferred Media Partner, Globuy will be in attendance at the inaugural Virtual Travel Retail Expo in October, bringing news from all exhibitors to its vast Chinese readership. Globuy will be publicising the Expo extensively during the run-up to the event and then providing real-time coverage from the Exhibition Hub in October. Globuy will visit exhibitors and report on their initiatives via the WeChat platform.
As reported, Globuy’s parent company, TripurX has recently signed a renewable one-year contract with China Duty Free Group (CDFG) to enhance the Chinese travel retailer’s online promotion capabilities. CDFG is a Diamond Partner at the Virtual Travel Retail Expo.
Globuy began this week’s Duty Free News Flash by reporting on two blockbuster beauty pop-ups — from Nars and SK-II — at the Sanya International Duty Free Shopping Complex in Hainan Island.
As reported, Shiseido Travel Retail partnered with China Duty Free Group to host the Nars Icons animation at the CDF Mall in Haitang Bay. The outpost took inspiration from Nars Founder François Nars’ passion for photography and was designed as a modern take on a ‘camera obscura,’ the earliest predecessor of the photographic camera.
The SK-II Skin Training Camp was held during China’s labour day holidays from 1 to 5 May. It offered customers an interactive ‘skin training’ experience and provided personalised skincare consultations to help them find the right SK-II products to suit their specific needs. The pop-up is part of the company’s ‘React, respond and re-emerge’ COVID-19 recovery strategy.
Globuy also shared news from Luxottica Group and Prada, which pre-launched a CDF-exclusive eyewear range called Prada Linea Rossa. The pre-launch is supported by an omnichannel campaign which will run until September.
The Prada Linea Rossa campaign was displayed on a LED screen in a high-profile window near the entrance of the CDF Mall from June to July and promoted with a highly-targeted campaign on CDFG’s Weibo channel.
Globuy also shared some positive images, showing how Chinese shoppers have embraced Hainan’s expanded offshore duty free shopping policy.
According to local media reports, daily customer numbers are averaging around 10,000, and daily sales ranging between RMB60 million (US$8.6 million) and RMB70 million (US$9.9 million).
CDF Mall in Haitang Bay accounted for 78% of total sales, Haikou Meilan Airport Duty Free 13%, and Sun Moon Plaza Duty Free and Qionghai Boao Dongyu Island Duty Free jointly generated 9%.
According to Hainan Daily and state-owned website Ecns.cn, the new policy has spurred duty free sales to rise by +30% month-on-month for the period of 1-15 July to RMB1.07 billion (US$167 million).
Globuy continued by reporting on the Chinese government’s new policy banning the domestic resell of duty free goods. The regulation was implemented on 10 July and penalises violators by revoking their duty free shopping privileges for up to three years.
Elsewhere in China, Globuy also shared some major travel retail news as Beijing-based department store operator Wangfujing Group announced the creation of a wholly owned subsidiary duty free company.
As reported, Beijing Wangfujing Duty Free Management Co Ltd will have registered capital of RMB500 million (US$72 million). The new company is likely to focus on opportunities both within the Mainland and in Hainan province, where the recently liberalised offshore duty free shopping policy encourages additional competition to market leader China Duty Free Group.
Globuy concluded this week’s Duty Free News Flash by sharing some key highlights from our #TimeforTravel column. Zürich Airport resumed F&B operations, Aer Rianta International reopened in Montréal-Pierre Elliott Trudeau International Airport, World Duty Free restarted in Edinburgh Airport, over 80% of F&B stores reopened in Singapore Changi Airport and Dubai has once again reopened for tourism.
