INTERNATIONAL. Today marks the official launch of the 2017 Estée Lauder Companies’ Breast Cancer Campaign (formerly known as Breast Cancer Awareness (BCA) Campaign). This year’s theme is ‘Time to end breast cancer’.
To once again show our solidarity, The Moodie Davitt Report is turning its whole multi-media portfolio pink this month to support both the campaign and one of our key brand partners.
“I am continuously humbled and energised by the passion and care exhibited by our employees and the tireless dedication of our partners – whose work is getting us closer to a global cure each and every day.” – William P.Lauder
The campaign is celebrating its 25th anniversary this year with its largest-ever one-year fundraising goal of US$8 million and a global commitment to end breast cancer.
The Estée Lauder Companies Executive Chairman William P Lauder and Global Ambassador for The Breast Cancer Campaign Elizabeth Hurley will launch the campaign and honour Breast Cancer Awareness Month through a number of activations in New York City. Estée Lauder Companies’ affiliate markets will also be launching the campaign worldwide.
On 2 October, William P Lauder and Elizabeth Hurley will illuminate the iconic Empire State Building pink. The Breast Cancer Campaign will also continue its tradition of illuminating other landmark buildings around the world to bring further attention to the importance of breast health.
Many of the Estée Lauder brands support The Breast Cancer Campaign through the creation of Pink Ribbon Products that help raise funds for the Breast Cancer Research Foundation (BCRF) or through flat donations to the BCRF. Employees around the globe express their commitment to the cause by participating in local fundraising and awareness events, helping to make The Breast Cancer Campaign the company’s largest philanthropic endeavour.
The Estée Lauder Companies’ Breast Cancer Campaign was founded in 1992 by the late Evelyn H. Lauder with the launch of the Pink Ribbon, the universal symbol for breast health. Devoted to the mission to defeat breast cancer through education and medical research and currently active in more than 70 countries, The Breast Cancer Campaign has raised more than US$70 million globally to support research, education and medical services.
More than US$50 million has funded 200 medical research grants through BCRF. In addition to private donations, funds are raised through employee activities and donations, Pink Ribbon Product sales and contributions from many of The Estée Lauder Companies’ brands.
William P Lauder said: “Supporting the development of critical research, driving awareness and helping to eliminate the cultural barriers that can prevent the identification and treatment of breast cancer has been our core company focus since my mother, Evelyn H. Lauder, founded The Breast Cancer Campaign 25 years ago.
“I am continuously humbled and energised by the passion and care exhibited by our employees and the tireless dedication of our partners – whose work is getting us closer to a global cure each and every day. As a company, our commitment has not and will not waver.”
To support the 25th anniversary of The Estée Lauder Companies’ Breast Cancer Campaign, visit bcacampaign.com, follow on social media @bcacampaign and use the hash tag #PinkRibbon25.