The Moodie Davitt Report partners with global market intelligence platform Streetbees for consumer feedback on COVID-19

INTERNATIONAL. The Moodie Davitt Report has struck a partnership with global market intelligence platform Streetbees* to provide ongoing real-time consumer insight on the spread of COVID-19 worldwide – and other consumer surveys in the future.

Streetbees utilises artificial intelligence and geolocation technology to provide real-time market intelligence. With over 3 million ‘bees’ worldwide eager to share their views, Streetbees provides a differentiated approach to market research.

With the power of artificial intelligence and geo-location technology, Streeybees can launch any study within 24 hours and display verified results in real time

Its first two COVID-19 surveys were conducted in China, US, UK, Thailand and France. They were conducted on January 24-29 (3,877 respondents) and February 11-21 (5,426 respondents). Another survey will follow in March. The Moodie Davitt Report is the global launch platform for the results.

COVID-19 has infected almost 90,000 people worldwide and killed over 3,000. While the vast majority of cases and deaths are still in China, the surge of new cases in South Korea, Iran and Italy has raised fears of a global pandemic.

The February survey revealed a slight improvement in terms of consumer fear of COVID-19. However, if the survey had been conducted later in February, the results would have been very different as the outbreak surged outside China in several locations, notably South Korea, Iran and Italy.

– 1st Survey: Measuring consumer sentiment and perception of COVID-19

Key words used by survey respondents to describe COVID-19 (online survey of 9,280 people – China 1,066, France 1,777, Thailand 1,796, UK 2,897, US 1,744)

 

Image: Streetbees

Widespread coverage of COVID-19 by the global mainstream media now means that awareness of the virus increased between the first survey (January 24-29; 3,877 respondents) and the follow-up conducted February 11-21 (5,426 respondents).

Chart: How informed do you feel about the coronavirus?

Survey respondents who responded that they were well informed about COVID-19 increased from 21.9% to 30.7% and those not informed decreased from 10.2% to 3.9%.

Source: Streetbees, Moodie Davitt Business Intelligence Unit. Click to enlarge

Chart: Awareness of COVID-19 by area

Awareness of COVID-19, measured by tallying those who replied they were well informed and those who had seen it in the news, is high for China, France and Thailand. Awareness in the UK and US increases in February as global media companies ramp up their coverage.

Source: Streetbees, Moodie Davitt Business Intelligence Unit; Click to enlarge

Interestingly, respondents who said they feared COVID-19 declined visibly in February compared to January. The February survey was conducted between 11 and 21 February and respondents may have reacted positively to news that the spread of the virus in China was slowing and there were no strong outbreaks outside of the Mainland. On 16 February, the Head of Leishenshan Hospital, the facility in Wuhan built in remarkable quickfire fashion to treat COVID-19 patients, stated “The real inflection point [of the COVID-19 outbreak] has come. Over the past five days, the number of fever cases has dropped. It is like a downward slope. It’s not coming back, I’m confident.”

Mirroring the positive sentiment, stock markets worldwide gained ground between 11 and 21 February. The Shanghai Stock Exchange was up 0.5% and a median of global benchmark indexes monitored by the Moodie Davitt Report increased by 0.4% in the same period.

Source: Streetbees, Moodie Davitt Business Intelligence Unit; Click to enlarge

Chart: Measuring consumers fear of COVID-19 by area

Respondents fear – measured by adding responses of ‘strongly agree’ and ‘agree’ – declined in February for all areas where Streetbees conducted the survey.

Source: Streetbees, Moodie Davitt Report; Click to enlarge

Chart: How concerned are you about coronavirus on a scale of 1 to 10?

Source: Streetbees, Moodie Davitt Report; Click to enlarge

Chart: Do you expect the coronavirus to affect you personally?

Although respondents replied they were less ‘scared’ of COVID-19 they still expect it to increasingly impact their lives.

Source: Streetbees, Moodie Davitt Business Intelligence Unit; Click to enlarge

Chart: Do you expect the coronavirus to affect you personally?

A breakdown by area shows an increase in respondents based in China, Thailand and the UK who replied that COVID-19 will impact their lives.

Source: Streetbees, Moodie Davitt Business Intelligence Unit; Click to enlarge

– 2nd Survey: Impact on daily life in China (Feb 14-26, 998 Chinese respondents)

Streetbee’s survey of daily life in China shows that normal life is still on hold in China as the government continues to enforce stringent containment measures and public fear of the virus remains high.

86% of total respondents replied that they seldom leave the house and remain in isolation due to fears of cross infection.

Source: Streetbees, Moodie Davitt Business Intelligence Unit; Click to enlarge

Over 72% replied that their work remains impacted as factories and offices remain closed. Some of the comments show that unlike most respondents who are at home there also those who are working overtime. A bus driver commented that he was working close to double his usual workload to transport passengers and a customs inspection worker noted that he was being overworked as well. Strict migration restrictions have made it difficult for people to return to their workplace.

Source: Streetbees, Moodie Davitt Business Intelligence Unit; Click to enlarge

Fear of contagion is decreasing human to human contact but increasing time spent online. Respondents reply that fear of the virus and being forced in isolation is resulting in less time spent with family & friends.

Source: Streetbees, Moodie Davitt Business Intelligence Unit. Click to enlarge
Source: Streetbees, Moodie Davitt Business Intelligence Unit. Click to enlarge

Only 7% of the respondents say they are not stockpiling items, and most are heading to the nearest stores or shopping online to buy daily necessities. Chinese consumers are among the most mobile and digitally savvy consumers in the world and the comments noted by Streetbees reveal an increasing trend towards ecommerce.

*ABOUT STREETBEES

Streetbees reveals how people behave, and why, by analysing real-life moments collected from its worldwide users.

Over 3 million users – or ‘bees’ – across more than 150 countries worldwide use the chat-style Streetbees app to share moments from their daily lives via videos, photos and text, giving as much or as little information as they like. Through applying advanced natural language processing technology to the results, Streetbees uncovers not just what they do, but also why they do it, and what drives them – and predicts what they may do next. Using the Streetbees platform, world-leading brands are able to make more informed and accurate decisions about consumer behaviour, and predict future trends with confidence.

To understand the full impact of Coronavirus – and how it’s developing over time – it’s important to know how people are feeling and what they’re doing in their own words. If you want to get the latest updates and learn more about Streetbees’ Coronavirus Tracker, please get in contact with via hello@streetbees.com.

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