INTERNATIONAL. The Moodie Davitt Report.com smashed all previous travel retail B2B web traffic records in August, generating an all-time high 503,563 page views (a key indicator denoting the number of individual pages opened on a website). Based on this result, and on Travel Retail Business.com’s helpfully just-published August figures, The Moodie Davitt Report.com enjoys an audience of almost five times its closest competitor.
The Moodie Davitt Report.com, launched in February 2003, is travel retail’s leading B2B website. In 2004, its first full year of operation, the site generated total annual traffic of 446,267 page views, less than the single month of August 2018. By 2011, annual page views had climbed to 2,886,350. In 2017 exactly 3,716,198 page views were recorded, according to independent web traffic monitor Google Analytics.
The latest results stretch The Moodie Davitt Report.com’s huge lead over its nearest competitors.
The latest results stretch The Moodie Davitt Report.com’s huge lead over its nearest competitors. According to their own respective media claims, TRBusiness.com averages 64,540 page views per month and DFNIOnline.com 50,000. NOTE: In response to this article, TRB has just published its August statistics, which show 102,699 page views, compared with The Moodie Davitt Report.com’s 503,563.
“We have always insisted on transparent, independent verification of our web traffic so we are particularly thrilled to hit an all-time monthly high, especially during the traditionally slow period of August,” said The Moodie Davitt Report Chief Technology Officer Matt Willey.
“These results reflect our unwavering belief in and commitment to digital media and our heavy investment in it. Together with our spectacular new-look Moodie Davitt e-Zine platform and the roll-out of other digital media, including Love China, Love Duty Free (WeChat), a curated e-Newsletter (NEXUS) and some further surprises coming soon, including to our market-leading Print and Interactive magazines, the numbers underscore the success of that strategy and our clear market leadership.”
The Moodie Davitt Report Chairman Martin Moodie said, “The figures don’t lie. Our domination of digital media is emphatic, based on a combination of the best content, the hardest-working team, and a relentless obsession with innovation. If a travel retail company (or its agency) wishes to communicate, via editorial or advertising, through multi-media platforms, we remain the most serious game in town.”
Note: The Moodie Davitt Report’s average session duration in August was 1 minute and 33 seconds. The global B2B average according to Brafton (see graphic below) is 1 minute 57 seconds.
Our rival TRB.com appears to have set an impressive benchmark with its claim today of an extraordinary average session duration of 4 minutes and 57 seconds, over two times the B2B average and higher than any industry average globally.
The Moodie Davitt Report excludes editor and staff sessions from our average duration records and all reported page view analytics.
