INTERNATIONAL. The Moodie Davitt Report.com, ‘The website that never sleeps’, attracted 8,920,367 page views in 2022, again shattering all previous annual traffic records in the platform’s 19-year history.
The figure (verified by Google Analytics – all source material is available to advertising partners), generated from 3,288,114 individual sessions, represents a +39.9% year-on-year increase and a +135.3% rise over pre-pandemic 2019.
Geographically, the growth was again propelled by surging readership in China with individual users rising +667.32% over the 12-month period.
“The figures for 2022 are once again hugely encouraging for ‘the website that never sleeps’, especially as they come off such a strong base in 2021 which saw a +64.4% rise in traffic,” said The Moodie Davitt Report Founder & Chairman Martin Moodie.
“We work around the clock and across all time zones to ensure our content captures the innate internationalism of our industry, and is constantly updated, relevant, and both visually and editorially engaging. Uniquely, we are also focused on multiple sectors within the broader travel retail universe, including food & beverage, lounges, airport advertising, car parking and more.
“This year we plan to build on our service to the travel retail community by bolstering our team in Asia – we will be revealing two new appointments in coming weeks – and in Europe and the Americas. And we have several exciting innovations in the pipeline to be revealed soon.”
Director Innovation & Development Matt Willey commented: “We are delighted at these results which reflect the unrelenting hardwork and laser-focus the team has maintained during the past year as the industry has begun to emerge from the devastation caused by the pandemic. Our focus through the crisis and the period beyond remains unchanged – providing accurate, actionable information and analysis to our global community. Content will always remain king.
“Our website – both via desktop and a fully mobile-optimised mobile platform, also offers our brand partners unrivalled year-round visibility. Visuals are free from ad-blockers and can be adapted at any time. We consistently strive for reader and advertiser value and always aim to deliver strong ROI for our industry partners. Our focus in 2023 will be on delivering an even better experience for our readers across all platforms. Watch this space.”
Social connections
The Moodie Davitt Report also built upon its powerful social media presence in 2022 – LinkedIn (27,516 followers), WeChat, Instagram, Facebook, YouTube and Twitter – increasing its audience to over 46,300 followers.
The Moodie Davitt Report is the only international travel retail media title to host a WeChat Official Account, a platform that now has 3,544 followers and complements the strong and growing Chinese readership of our English language platform. ✈
