INTERNATIONAL. Welcome to The Moodie Davitt eZine, Travel Retail’s LookBook. Our cover story in this edition reveals how global prestige skincare brand SK-II has partnered with China Duty Free Group (CDFG) this month to unveil ‘House of Miracles’, an interactive social retail pop-up store in Hainan.
The O2O activation takes personalised skincare shopping to new heights for the brand, bringing shoppers on a journey to learn more about their skin and discover SK-II’s signature ingredient Pitera. Memorably, the entire digital store design is supported by an interactive gaming experience via WeChat.
“We are reaffirming a long-standing relationship”. That’s how Heathrow Retail & Property Director Fraser Brown refers to the agreement to extend Dufry’s duty free contract at the London gateway for three years until November 2029. We speak to Brown about the airport company’s expectations of the extended partnership.
Mars-Wrigley has a powerful position in the confectionery & food domestic markets worldwide, one that has not always been reflected in its share of voice in travel retail. Marcus Hudson, who took on the role of Sales Director at Mars International Travel Retail in January, talks about taking on that challenge, and about the opportunities for collaboration and category growth that lie ahead.
Even in a market hard-hit by the pandemic, Scotch whisky distiller Whyte & Mackay has continued to focus heavily on opportunities in the travel channel, led by the offshore duty free market in Hainan, and more recently in the fast-recovering European business. We speak to senior management about the next steps in promoting the prestige malts business in travel retail.
You will also find our choice of some of the most eye-catching travel retail-exclusive product launches of 2022 to date, and the latest edition of The Customer Experience Column, in association with CircleSquare.
