INTERNATIONAL. Welcome to the latest issue of The Moodie Davitt e-Zine. What if you combined the passenger base and the consumer knowledge of a major airline with the supply, brand contacts and fulfilment capability of two inflight retail specialists?
And then you married the result with one of the aviation world’s most advanced omnichannel propositions.
That is precisely what has happened in Singapore this week as DFASS, SATS and Singapore Airlines entered into a far-reaching joint venture. And the repercussions for inflight retailing are profound.
“We are very much looking forward to transforming the current model into a modern, powerful and consumer-oriented omnichannel experience,” said DFASS Executive Vice Chairman Roberto Graziani.
We also present some of the key themes in the world of retail this year, including wellbeing and the need to create engaging and extensive in-store environments, and assess the implications for airport retail.
In Window on the Travel Retail World, we go on a multi-sensory journey with Lancôme Travel Retail Asia Pacific in an extraordinary Chinese New Year pop-up concept in Thailand.
Highlights from International Women’s Day, a Sesame Street takeover, and a campaign to save endangered species feature in our regular look at the industry’s best new launches, activations and openings.
Please enjoy this edition of The Moodie Davitt e-Zine with our compliments.
