INTERNATIONAL. Welcome to the latest issue of The Moodie Davitt e-Zine. Loyalty, honesty and friendliness are some of the qualities being celebrated in traveller engagement campaigns across airports and travel retail to mark Chinese New Year.
This year’s festivities have a canine theme in recognition of the Year of the Dog. We present a special pictorial report showcasing some of the colourful campaigns, vibrant performances and eye-catching designs that have fanned across the industry’s celebrations.
We also bring you an interview with Edrington Global Travel Retail Managing Director Igor Boyadjian and Commercial Director of Asia Travel Retail Marcelo Colombo. In it, they discuss the ground-breaking launch of The Macallan Quest Collection – and the prospects for the wider single malts category in travel retail.
In Sense of Place, TRG Duty Free’s striking new store at Dallas Fort Worth International Airport is in the spotlight. It aims to set a new standard for travel retail in North America. One vital ingredient in achieving that is appropriately capturing local flavour – the “spirit and beauty” of Texas.
Finally, we take our regular look at travel retail’s best new launches, activations and openings and ponder the prospects for Chinese outbound travel in 2018 in The Muse.
Please enjoy this edition of The Moodie Davitt e-Zine with our compliments.
