The Moodie Davitt e-Zine: Sense of Place special; Tobacco giant’s ‘stop smoking’ call

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INTERNATIONAL. Welcome to the latest issue of The Moodie Davitt e-Zine. The concept of Sense of Place has gained traction across the industry, in terms of design and offer, over the past decade. Imbuing the airport, retail offer and food & beverage outlets with elements of local history, heritage, architecture, culture, crafts, and food can be a great differentiator.

In a special report we assess how the concept of Sense of Place has evolved, and we hear the views of designers and retailers on current trends and what the future might hold. We also present some recent pictorial highlights from our regular column championing the concept of Sense of Place, in association with Aer Rianta International.

Elsewhere, we analyse Philip Morris International’s remarkable decision to mark (today’s) World No Tobacco Day with two consecutive daily media advertisements calling for people to stop smoking and to switch to alternatives to traditional cigarettes. Given the identity of the communicator, they are simply extraordinary messages. Certainly it is The Moodie Davitt Report’s belief that the development of alternatives to traditional cigarettes, such as PMI’s IQOS heated-tobacco device and similar initiatives from other tobacco houses, is fundamental to the future of travel retail.

A pop-up Maison Christian Dior boutique, a travel retail-exclusive Hennessy Cognac, and the launch of the world’s first NARS Lip Gallery feature in our regular look at the industry’s best new launches, activations and openings.

Please enjoy this edition of The Moodie Davitt e-Zine with our compliments.

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