INTERNATIONAL. Welcome to the latest issue of The Moodie Davitt e-Zine. We are on location at Paris Charles de Gaulle Airport for an in-depth look at the launch of two innovative, and related, retail and digital concepts.
The Société de Distribution Aéroportuaire joint venture between Groupe ADP/Paris Aéroport and Lagardère Travel Retail revealed a striking 600sq m Buy Paris Duty Free beauty concept in Terminal 2E last week. It blends strong personalisation with what the partners are calling ‘Parisianisation’.
In a closely related move, with JCDecaux Airport, Paris Aéroport has deployed ‘La Place Digitale’ (The Digital Square), a digital platform of nearly 80sq m comprising two vast LED screens, and centred in the shopping environment. JCDecaux hails it as the largest digital platform in a duty free zone at a European airport.
Elsewhere in the issue, we look back on the inaugural Summit of the Americas as the travel retail industry gathered in Orlando to discuss recent developments and the opportunities for future growth in the region.
DFS’s seventh annual Masters of Wines and Spirits showcase features in Window on the travel retail world. Muscat Duty Free’s exciting new shopping experience at Muscat International Airport is the subject of our regular Sense of Place column, in association with Aer Rianta International.
Please enjoy this edition of The Moodie Davitt e-Zine with our compliments.
