The Macallan Quest Collection sets sail in the Nordics with Viking Line Ferries

Edrington Europe, Middle East & Africa Travel Retail recently celebrated the launch of the travel shopping-exclusive Macallan Quest Collection on Viking Line* Ferries with a themed launch event for selected customers onboard Viking Line Cinderella.

The event was hosted by The Macallan’s Master of Wood Stuart Macpherson and Edrington Brand Ambassador Dave Francis. 70 whisky enthusiasts, members of the media and bloggers were taken on their own personal quests to experience the four new expressions which form The Macallan Quest Collection – Quest, Lumina, Terra and Enigma.

The Macallan’s Master of Wood Stuart Macpherson and Edrington Brand Ambassador Dave Francis led tastings of the travel shopping-exclusive line

Following welcome cocktails and masterclasses, guests navigated round four stations – North, South, East and West – to learn more about The Macallan wood story and the new range. Guests also received a number of themed giveaways including Quest notebooks and luggage tags.

Edrington Europe, Middle East & Africa Travel Retail Commercial Director Kasper Andersen commented: “Viking Line has become a go-to destination for whisky connoisseurs in the flourishing Nordic ferry and cruise market. Over the years, Edrington has built an extremely close partnership with Viking Line, through exclusive bottlings and retail innovation, and this launch event marks an important step in our relationship.

“The initial response from Viking Line’s knowledgeable and enthusiastic consumer base, as well as the media and blogger attendees, has been extremely positive and we’re excited by the potential for the new Quest Collection in this market.”

The Macallan Quest Collection is a quartet of single malt whiskies, created exclusively for global travel retail. The range launched through a global exclusive with DFS Group at Singapore Changi Airport in January 2018. It is now being rolled out at key travel retail locations globally.

Attendees were given the first opportunity to purchase the Quest Collection on ferries in the Nordics

*NOTE: Every year Viking Line hosts the Cinderella Whisky Fair – the world’s largest floating whisky exhibition, which attracts whisky enthusiasts from across the globe.

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