The Jessica’s Secret Index – Wines and spirits ranking for May

The Jessica’s Secret Index May 2019: Wines & Spirits

As reported, The Moodie Davitt Report has entered into a collaboration with popular Chinese price comparison app Jessica’s Secret. The partnership offers a monthly snapshot of the duty free products most price-searched by Chinese travelling consumers on the app.

The Jessica’s Secret Index, in association with The Moodie Davitt Report, provides an indicator of what’s hot with the app’s predominantly younger Chinese traveller user base. The results do not represent sales rankings but offer a useful insight into Chinese consumer interest on a monthly basis.

The Index will be developed over time to include further granularity of findings by sector and sub-sector. Initially the service will cover wines and spirits, skincare, makeup, fragrances and handbags.

At a glance

  • May 2019 shows month-on-month position movements from the April Index for spirits and wines;
  • Note: These rankings only reflect search demand, not sales. A sku’s movement upwards or downwards can be influenced by many factors.
  • May risers: upwards moves from Hibiki Japanese Harmony Master’s Select 700ml and Wuliangye 52% 2013 500ml
  • Hover over individual skus to show month-on-month movement;

The Jessica’s Secret Index – Top Wines & Spirits Brand Searches May 2019

1. Kweichow Moutai 2014 500ml
2. Kweichow Moutai 500ml
3. The Chivas Brothers’ Blend 1L
4. Wuliangye 52% 2013 500ml
5. Martell XO 700ml
6. Chivas Regal XV 15yo
7. Kweichow Moutai 53% 375ml
8. Hibiki Japanese Harmony Master’s Select 700ml
9. Johnnie Walker Black Label 200ml
10. Chivas Regal 12yo 200ml
11. Kweichow Moutai Legendary China Collection Li Bai Edition 375ml
12. Chivas Regal 18yo 50ml
13. Wuliangye 52% 500ml
14. Absolut Colours 1L
15. Chivas Regal 18yo Ultimate Cask Collection Japanese Oak Limited Edition
16. Hennessy XO Gift Pack 1L
17. Kweichow Moutai 53yo 500ml
18. Baileys Original Irish Cream 200ml
19. Moët & Chandon Imperial 0.75ml End of Year Edition
20. Moët & Chandon Brut Rosé

Food & Beverage The Magazine eZine