The Jessica’s Secret Index March 2019: Wines & Spirits

[PreludeAs reported, The Moodie Davitt Report has entered into a collaboration with popular Chinese price comparison app Jessica’s Secret to offer a monthly snapshot of the duty free products most price-searched by Chinese travelling consumers. The Jessica’s Secret Index, in association with The Moodie Davitt Report, provides a key indicator of what’s hot with Chinese travellers. The Index will be developed over time to include further granularity of findings by sector and sub-sector. Initially the service will cover wines and spirits, skincare, makeup, fragrances and handbags.]

At a glance

  • March 2019 shows month-on-month position movements from the February Index for spirits and wines;
  • Note: These rankings only reflect search demand, not sales. An sku’s movement upwards or downwards can be influenced by many factors. Rémy Martin Louis XIII’s slippage from 17 in February to 30 in March may reflect heavy demand in the pre-Chinese New Year (5 February) period, for example.
  • March risers: Sharp upwards moves from Johnnie Walker Black Label 200ml; Hibiki Japanese Harmony Master’s Select 700ml; Martell XO 700ml; Moutai 53 Years Old 500ml; Wuliangye 52% 2013 500ml; Chivas Regal 18 Years Old Ultimate Cask Collection Japanese Oak Limited Edition.
  • Hover over individual skus to show month-on-month movement;

The Jessica’s Secret Index – Top Wines & Spirits Brand Searches March 2019

  1. Kweichow Moutai 2014 500ml
  2. Kweichow Moutai 500ml
  3. Chivas Regal XV 15yo
  4. The Chivas Brothers’ Blend 1L
  5. Johnnie Walker Black Label 200ml
  6. Hibiki Japanese Harmony Master’s Select 700ml
  7. Martell XO 700ml
  8. Kweichow Moutai 53 Years Old 500ml
  9. Wuliangye 52% 2013 500ml
  10. Chivas Regal 18 Years Old Ultimate Cask Collection Japanese Oak Limited Edition
  11. Chivas Regal 12yo 200ml
  12. Chivas Regal 12yo 700ml
  13. Hennessy XO Gift Pack 1L
  14. Absolut Vodka 500ml
  15. Kweichow Moutai 53% 375ml
  16. Moët & Chandon Brut Rosé
  17. Chivas Regal 18yo 1L
  18. Kweichow Moutai Legendary China Collection Li Bai Edition 2 x 375ml
  19. Baileys Original Irish Cream 200ml
  20. Wuliangye 52% 500ml
  21. Jägermeister 1L
  22. Absolut Colours1L
  23. Rémy Martin Cellar No 28 Cognac 350ml
  24. Hennessy XO 350ml
  25. Kweichow Moutai Legendary China Collection Li Bai Edition 375ml
  26. Haig Club 700ml
  27. Johnnie Walker Double Black Limited Edition1L
  28. Chivas Regal Mizunara 700ml
  29. Penfolds Bin 389 2014 750ml
  30. Rémy Martin Louis XIII 700ml