CHINA. The Moodie Davitt Report is pleased to publish the Jessica’s Secret Index for November covering confectionery, wines & spirits, fragrances, make-up and skincare.

The Jessica’s Secret Index, in association with The Moodie Davitt Report, provides an indicator of what’s hot with the app’s predominantly younger Chinese traveller user base. The results do not represent sales rankings but offer a useful insight into Chinese consumer interest on a monthly basis.


At a glance

  • November 2019 shows month-on-month position movements from the October Index for confectionery lines.
  • Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
  • November risers: Upwards moves from Toblerone Crunchy Almond 360g, Kinder Schoko-Bons 320g and Toblerone White 360g.
  • Hover over individual SKUs to show month-on-month movement.

The Jessica’s Secret Index – Top Confectionery Brand Searches November 2019

1. Lindt Lindor Tube Assorted 400g
2. Godiva Gold Chocolate Box 165g
3. Ferrero Rocher Box 375g
4. Toblerone Crunchy Almond 360g
5. Toblerone Tiny Milk Bag 272g
6. Lindt Lindor Tube Milk 400g
7. Lindt Assorted Napolitains Carrier Box 250g
8. Lindt Gold Tablet Milk Chocolate 300g
9. Toblerone White 360g
10. Toblerone Tiny Dark Bag 272g
11. Godiva Coeur Iconique 14 pcs 150g
12. Godiva Medium Tower Naps 225g
13. Toblerone Dark 360g
14. Toblerone Tiny White Bag 272g
15. Kinder Schoko-Bons 320g
16. Lindt Silver Tablet Surfin 300g
17. Toblerone Tiny Bag Assortment 272g
18. Toblerone Fruit and Nut 360g
19. Godiva Signature Truffles 9 pieces 115g
20. Godiva Gold Ballotin 3x 6pcs 210g

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At a glance

  • November 2019 shows month-on-month position movements from the October Index for spirits and wines
  • Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
  • November risers: Martell XO 700ml and Wuliangye 52% 500ml.
  • Hover over individual skus to show month-on-month movement;

The Jessica’s Secret Index – Top Wines & Spirits Brand Searches November 2019

1. Kweichow Moutai 500ml
2. Kweichow Moutai 2014 500ml
3. Hennessy XO Gift Pack 1L
4. Martell XO 700ml
5. Johnnie Walker Black Label 1L Aged 12 Years
6. Chivas Regal The Chivas Brothers’ Blend 1L
7. Baileys Original Irish Cream 1L
8. Wuliangye 52% 500ml
9. Kweichow Moutai 53yo Centennial Gold Award 500ml
10. Hennessy VS 1L
11. Rémy Martin Cellar No. 16 1L
12. Moët & Chandon Rosé Impérial
13. Chivas Regal XV 15yo
14. Grey Goose Vodka
15. Johnnie Walker Double Black 1L
16. Martell Cordon Bleu Cognac
17. Hibiki Suntory Japanese Harmony Master’s Select 700ml
18. Martell XO
19. Jägermeister German herbal liqueur
20. Chivas Regal Mizunara

 

At a glance: Makeup

  • November 2019 shows month-on-month position movements from the October Index for Makeup
  • Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
  • November risers: upwards moves from Estée Lauder Double Wear Stay-In-Place Makeup SPF 10 Bone 30ml and YSL Rouge Pur Couture The Slim Matte Lipstick Rouge Paradox
  • Hover over individual SKUs to show month-on-month movement;

The Jessica’s Secret Index – Top Makeup Brand Searches November 2019

1. Giorgio Armani Lip Maestro Luxe is More 6ml
2. Giorgio Armani My Armani to Go Cushion Foundation SPF 23-2
3. Tom Ford Lip Colour #80 Impassioned
4. Estée Lauder Double Wear Stay-In-Place Makeup SPF 10 Bone 30ml
5. Estée Lauder Futurist Aqua Brilliance SPF15/PA
6. Giorgio Armani Power Fabric Foundation 5.5 #2
7. YSL Rouge Pur Couture The Slim Matte Lipstick Rouge Paradox
8. MAC Lipstick Chili 3g
9. YSL Fusion Ink Cushion Foundation B20 14g
10. Giorgio Armani Designer Lift Foundation SPF 20 #4
11. YSL Rouge Volupté Shine #46 Orange Perfecto
12. Givenchy Prisme Libre Loose Powder Satin Blanc
13. YSL Vinyl Cream Lip Stain #416 Psychedlic Chili
14. Dior Addict Lip Glow#001 Pink
15. Lancôme L’Absolu Rouge Lipstick #132 Caprice
16. Givenchy Prisme Libre Loose Powder #1
17. Dior Rouge Dior #028 Actrice
18. Chantecaille Just Skin Tinted Moisturizer SPF15 #Bliss
19. Tom Ford Eye Color Quad #04 Honeymoon
20. Estée Lauder Double Wear Stay-In-Place Foundation Duo 2 x 30ml


At a glance

  • November 2019 shows month-on-month position movements from the October Index for skincare lines.
  • Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
  • November risers: Upwards moves from Clarins Double Serum Complete Age Control Concentrate 50ml and Kiehl’s Ultra Facial Cream 125ml.
  • Hover over individual SKUs to show month-on-month movement.

The Jessica’s Secret Index – Top Skincare Brand Searches November 2019

1. Estée Lauder Advanced Night Repair Synchronized Recovery Complex II 50ml
2. La Mer The Treatment Lotion 150ml
3. Clarins Double Serum Complete Age Control Concentrate 50ml
4. Lancôme Advanced Génifique Youth Activating Duo 2 x 100ml
5. SK-II Facial Treatment Essence 330ml
6. Estée Lauder Advanced Night Repair Synchronized Recovery Complex II Duo, 2 x 100ml
7. La Mer Crème de la Mer 60ml
8. Shiseido Ultimune Power Infusing Concentrate 50ml
9. Lancôme Tonique Confort Comforting Rehydrating Toner 400ml
10. Kiehl’s Ultra Facial Cream 125ml
11. Sisley Ecological Compound 125ml
12. Guerlain Abeille Royale Youth Watery Oil 50ml
13. Estée Lauder Advanced Night Repair Eye Synchronized Complex II 15ml
14. Lancôme Advanced Génifique Youth Activating Concentrate 100ml
15. Estée Lauder Advanced Night Repair 50ml + Estée Lauder Advanced Night Repair Eye 15ml
16. SK-II GenOptics Aura Essence Serum 50ml
17. Kiehl’s Clearly Corrective Dark Spot Solution 500ml
18. Estée Lauder Advanced Night Repair Eye Supercharged Complex Synchronized Recovery Cream Duo 15ml + 15ml
19. Ípsa The Time Reset Aqua 200ml
20. Estée Lauder Advanced Night Repair Eye Supercharged Complex 15ml

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At a glance

  • November 2019 shows month-on-month position movements from the October Index for Fragrances
  • Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
  • November risers: upwards moves from Chanel Bleu de Chanel edt 50ml and Giorgio Armani Sì Passione edp 50ml.
  • Hover over individual skus to show month-on-month movement;

The Jessica’s Secret Index – Top Fragrances Brand Searches November 2019

1. Jo Malone London Wild Bluebell edc 30ml
2. YSL Black Opium edp 50 ml
3. Gucci Bloom Acqua di Fiore edt 100ml
4. Chanel Bleu de Chanel edt 50ml
5. Giorgio Armani Sì Passione edp 50ml
6. Chanel Gabriella 50ml
7. Byredo Rose of No Man’s Land edp 50ml
8. Gucci Bloom edp 50ml
9. YSL Mon Paris edp 50 ml
10. Tom Ford Oud Wood edp 50ml
11. Dior Miss Dior Blooming Bouquet edt 100ml
12. Jo Malone London Wood Sage & Sea Salt Cologne edc 100ml
13. Bvlgari Pour Homme Spray edt 50ml
14. Chanel Chance Eau Tendre edt 100ml
15. Chanel Bleu de Chanel Homme Spray edp 100ml
16. Jo Malone London English Pear & Freesia edc 100ml
17. Jo Malone London Wood Sage & Sea Salt & Peony Blush Suede Duo edc set
18. Atelier Cologne Oolang Infini Cologne Absolue 100ml
19. Miu Miu by Miu Miu edp 50ml
20. Jo Malone London English Pear & Freesia & Wild Bluebell Duo edc set 2 x 30ml