The Moodie Davitt Report is pleased to publish the Jessica’s Secret Index for September covering makeup, skincare, confectionery and wines & spirits.
The Jessica’s Secret Index, in association with The Moodie Davitt Report, provides an indicator of what’s hot with the app’s predominantly younger Chinese traveller user base. The results do not represent sales rankings but offer a useful insight into Chinese consumer interest on a monthly basis.
At a glance: Makeup
- September 2019 shows month-on-month position movements from the August Index for Makeup
- Note: These rankings only reflect search demand, not sales. An SKU’s movement upwards or downwards can be influenced by many factors.
- September risers: upwards moves from Estée Lauder Double Wear Stay-In-Place Makeup SPF 10 Bone 30ml, Estée Lauder Futurist Aqua Brilliance SPF15/PA and YSL Fusion Ink Cushion Foundation B20 14g
- Hover over individual SKUs to show month-on-month movement;
The Jessica’s Secret Index – Top Makeup Brand Searches September 2019
1. Armani Lip Maestro Luxe is More 6ml
2. Armani My Armani to Go Cushion Foundation SPF 23-2
3. Estée Lauder Double Wear Stay-In-Place Makeup SPF 10 Bone 30ml
4. Estée Lauder Futurist Aqua Brilliance SPF15/PA
5. YSL Fusion Ink Cushion Foundation B20 14g
6. Armani Designer Lift Foundation – 4 Light Sand 30ml
7. MAC Lipstick Morange 3g
8. Givenchy Prisme Libre Édition Couture 01 Mousseline Pastel
9. Tom Ford Lip Colour #80 Impassioned
10. Armani Power Fabric Foundation 5.5 #2
11. YSL Rouge Volupté Shine 14 Corail in Touch 4g
12. YSL Vinyl Cream Lip Stain 416 Psychedlic Chili 0.18oz/ 5.32ml
13. NARS Light Reflecting Setting Powder Pressed Crystal 7g
14. Dior Addict Lip Glow Hydrating Color Reviver Lip Balm 001
15. Bobbi Brown Intensive Skin Serum Foundation SPF 40 Porcelain
16. YSL Rouge Pur Couture The Slim Matte Lipstick
17. Estée Lauder Double Wear Stay-In-Place Makeup Duo SPF10
18. Chantecaille Just Skin Tinted Moisturizer SPF 15 Alabaster 50g
19. Armani Lasting Silk UV Foundation
20. Tom Ford Eye Color Quad Honeymoon #4A
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At a glance
- September 2019 shows month-on-month position movements from the August Index for skincare lines.
- Note: These rankings only reflect search demand, not sales. An SKU’s movement upwards or downwards can be influenced by many factors.
- September risers: Upwards moves from Lancôme Tonique Confort 200ml and Guerlain Abeille Royale Youth Watery Oil 50ml. New entries to the index include Clé de Peau Beauté Correcting Cream Veil 36ml.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Skincare Brand Searches September 2019
1. Estée Lauder Advanced Night Repair Synchronized Recovery Complex II 50ml
2. La Mer The Treatment Lotion 150ml
3. Clarins Double Serum 50ml
4. Lancôme Advanced Génifique Reno 100ml
5. SK-II Facial Treatment Essence 330ml
6. Shiseido Ultimune Power Infusing Concentrate 50ml
7. Estée Lauder Advanced Night Repair Eye Supercharged Complex 15ml
8. Lancôme Tonique Confort 200ml
9. La Mer The Moisturizing Cream 60ml
10. SK-II GenOptics Aura Essence Serum 50ml
11. Sisley Ecological Compound 125ml
12. Guerlain Abeille Royale Youth Watery Oil 50ml
13. SK-II RNA Power Radical New Age 80ml
14. Estée Lauder Advanced Night Repair Eye Supercharged Complex 15ml
15. Clé de Peau Beauté Correcting Cream Veil 36ml
16. Ípsa The Time Reset Aqua 200ml 412804
17. Kiehl’s Ultra Facial Cream 125ml
18. La Mer The Eye Concentrate 15ml
19. Clinique Dramatically Different Moisturizing Lotion+ 125ml
20. Clarins Essential Care Double Serum Jumbo 50ml
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At a glance
- September 2019 shows month-on-month position movements from the August Index for Fragrances
- Note: These rankings only reflect search demand, not sales. A sku’s movement upwards or downwards can be influenced by many factors.
- September risers: upwards moves from Gucci Bloom Acqua di Fiore edt 100ml and Jo Malone English Pear & Freesia edc 100ml.
- Celebrities are becoming one of the most important marketing tools in China and, as a result, Jo Malone London is the fast-rising fragrance brand of the month. Jo Malone London launched a promotion during August in Beijing in cooperation with Wang Yibo, an actor and singer who is a popular celebrity in China with more than 27 million followers on Weibo.
- Hover over individual skus to show month-on-month movement;
The Jessica’s Secret Index – Top Fragrances Brand Searches September 2019
1. Jo Malone London Wild Bluebell edc 30ml
2. YSL Black Opium edp 50 ml
3. Gucci Bloom Acqua di Fiore edt 100ml
4. Gucci Bloom edp 50ml
5. YSL Mon Paris edp 30 ml
6. Jo Malone London Wood Sage & Sea Salt Cologne edc 100ml
7. Giorgio Armani Sì Passione edp 50ml
8. Jo Malone London English Oak & Redcurrant edc 30ml
9. Dior Miss Dior Blooming Bouquet edt 100ml
10. Chanel Bleu de Chanel edt spray 50ml
11. Jo Malone London English Pear & Freesia edc 100ml
12. Bvlgari Pour Homme Vapo Etui edt 50ml
13. Chanel Chance Eau Tendre edt 150ml
14. Miu Miu Eau de Parfum 30ml
15. Loewe 001 Woman edt 100ml
16. Chanel Gabriella edp spray 50ml
17. Jo Malone London 154 edc 30ml
18. Byredo Rose of No Man’s Land edp 100ml
19. Bvlgari Omnia Crystalline edt 65ml
20. Giorgio Armani Sì edp 50ml
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At a glance
- September 2019 shows month-on-month position movements from the August Index for confectionery lines.
- Note: These rankings only reflect search demand, not sales. An SKU’s movement upwards or downwards can be influenced by many factors.
- September risers: Upwards moves from Godiva Gold Rigid Box 290g, Toblerone Tiny Milk Bag 272g and Lindt Assorted Napolitains Carrier Box 250g.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Confectionery Brand Searches September 2019
1. Godiva Gold Chocolate Box 165g
2. Lindt Lindor Tube Assorted 400g
3. Godiva Gold Rigid Box 290g
4. Toblerone Tiny Milk Bag 272g
5. Toblerone Messages 360g
6. Lindt Swiss Premium White Chocolate with Almonds 300g
7. Lindt Lindor Tube Milk 400g
8. Ferrero Rocher Box 375g
9. Lindt Assorted Napolitains Carrier Box 250g
10. Lindt Gold Tablet Milk Hazelnut 300g
11. Toblerone Tiny Dark Bag 272g
12. Lindt Silver Tablet Surfin 300g
13. Godiva Coeur Iconique 65g
14. Lindt Lindor Bag Milk 2000g
15. Godiva Medium Tower Naps 450g
16. Godiva Prp Signature Truffles 9 pieces 115g
17. Ferrero Rocher 375g
18. Godiva Gold Wrapped Ballotin 3 x 6 pieces 210g
19. Toblerone White 360g
20. Lindt Assorted Swiss Masterpieces Box 220g
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At a glance
- September 2019 shows month-on-month position movements from the August Index for spirits and wines
- Note: These rankings only reflect search demand, not sales. A sku’s movement upwards or downwards can be influenced by many factors.
- September risers: The Chivas Brothers’ Blend 1L, Johnnie Walker Black Label 1L and Wuliangye 2013 500ml
- Hover over individual skus to show month-on-month movement;
The Jessica’s Secret Index – Top Wines & Spirits Brand Searches September 2019
1. Kweichow Moutai 2014 500ml
2. Kweichow Moutai 500ml
3. Hennessy XO Gift Pack 1L
4. The Chivas Brothers’ Blend 1L
5. Johnnie Walker Black Label 1L
6. Kweichow Moutai 53yo 500ml
7. Baileys Original Irish Cream 1L
8. Wuliangye 52% 500ml
9. Hennessy VS 1L
10. Martell XO 700ml
11. Wuliangye 52% 2013 500ml
12. Kweichow Moutai Legendary China Collection Li Bai Edition
13. Hibiki Japanese Harmony Master’s Select 700ml
14. Absolut Colours 1L
15. Moët & Chandon Brut Imperial 0.75L End of Year Edition
16. Moët & Chandon Rosé Impérial
17. Johnnie Walker Double Black 1L
18. Remy Martin Cellar No. 16 1L
19. Jack Daniel’s Tennessee Honey
20. Martell Chanteloup Perspective Extra Cognac
