CHINA. The Moodie Davitt Report is pleased to publish the Jessica’s Secret Index for January 2020 covering wines & spirits, fragrances, makeup, skincare, confectionery and luxury bags.

The Jessica’s Secret Index, in association with The Moodie Davitt Report, provides an indicator of what’s hot with the app’s predominantly younger Chinese traveller user base. The results do not represent sales rankings but offer a useful insight into Chinese consumer interest on a monthly basis.
At a glance

  • January 2020 shows month-on-month position movements from the December Index for spirits and wines.
  • Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
  • January risers: Chivas Regal XV 15 Year Old, Martell XO 700ml, and Chivas Regal The Chivas Brothers’ Blend 1L.
  • Hover over individual SKUs to show month-on-month movement.

The Jessica’s Secret Index – Top Wines & Spirits Brand Searches January 2020

1. Kweichow Moutai 500ml
2. Chivas Regal XV 15 Year Old
3. Martell XO 700ml
4. Chivas Regal The Chivas Brothers’ Blend 1L
5. Hennessy XO Gift Pack 1L
6. Wuliangye 52% 500ml
7. Kweichow Moutai 2014 500ml
8. Chivas Regal Mizunara
9. Hibiki Suntory Japanese Harmony Master’s Select 700ml
10. Royal Salute 21 Year Old
11. Johnnie Walker Black Label 1L Aged 12 Years
12. Martell Cordon Bleu XO Limited Edition by Mathias Kiss
13. Chivas Regal 21 Year Old
14. Kweihow Moutai Feitian 38%
15. The Glenlivet Triple Cask Matured White Oak Reserve 40%
16. Martell Cordon Bleu Limited Edition
17. Martell Cordon Bleu 750ml
18. Baileys Original Irish Cream 1L
19. Jägermeister German herbal liqueur
20. Kweichow Moutai 53yo Centennial Gold Award 500ml

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At a glance: Makeup

  • January 2020 shows month-on-month position movements from the December Index for makeup.
  • Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
  • January risers: upwards moves from Giorgio Armani Designer Lift Foundation SPF 20 #4, YSL Rouge Pur Couture The Slim Matte Lipstick Rouge Paradoxe, and YSL Fusion Ink Cushion Foundation B20 Beige.
  • Hover over individual SKUs to show month-on-month movement.

The Jessica’s Secret Index – Top Makeup Brand Searches January 2020

1. Giorgio Armani Lip Maestro Liquid Lipstick #405 Sultan
2. Giorgio Armani My Armani to Go Cushion Foundation SPF 23 #2
3. Tom Ford Lip Colour #80 Impassioned
4. Giorgio Armani Designer Lift Foundation SPF 20 #4
5. YSL Rouge Pur Couture The Slim Matte Lipstick Rouge Paradoxe
6. Estée Lauder Futurist Aqua Brilliance Makeup SPF15/PA 30ml
7. YSL Fusion Ink Cushion Foundation B20 Beige
8. Tom Ford Eye Color Quad Eyeshadow Palette
9. Chanel Rouge Allure #58
10. Givenchy Prisme Libre Loose Powder #1
11. Estée Lauder Double Wear Stay-In-Place Makeup SPF 10 Bone 30ml
12. Givenchy Le Rouge #304
13. Giorgio Armani Power Fabric Foundation SPF 25 #2
14. MAC Extra Dimension Skinfinish #Double Gleam 9g
15. NARS Light Reflecting Setting Powder
16. Chantecaille Just Skin Tinted Moisturizer SPF15 #Bliss
17. Tom Ford Lips & Boys Collection #20 Richard
18. La Mer The Luminous Lifting Cushion Foundation SPF20 #03 Warm Porcelain 2x12g
19. MAC Mini M.A.C. Lipstick
20. Bobbi Brown Intensive Skin Serum Foundation SPF40

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At a glance

  • January 2020 shows month-on-month position movements from the December Index for skincare lines.
  • Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
  • January risers: Upwards moves from La Mer The Treatment Lotion 150ml, SK-II Facial Treatment Essence Duo Set (2 x 230ml), and Clarins Double Serum Complete Age Control Concentrate Duo 2x50ml.
  • Hover over individual SKUs to show month-on-month movement.

The Jessica’s Secret Index – Top Skincare Brand Searches January 2020

1. Estée Lauder Advanced Night Repair Synchronized Recovery Complex II 50ml
2. La Mer The Treatment Lotion 150ml
3. Estée Lauder Advanced Night Repair Synchronized Recovery Complex II Duo, 2 x 100ml
4. Clarins Double Serum Complete Age Control Concentrate 50ml
5. Lancôme Advanced Génifique Youth Activating Duo 2 x 100ml
6. SK-II Facial Treatment Essence Duo Set (2 x 230ml)
7. Clarins Double Serum Complete Age Control Concentrate Duo 2x50ml
8. Estée Lauder Advanced Night Repair Eye Supercharged Complex Synchronized Recovery Cream Duo 15ml + 15ml
9. La Mer Crème de la Mer 60ml
10. Clé de Peau Beauté Sheer Fluid Veil SP21
11. Sisley Ecological Compound 125ml
12. SK-II Facial Treatment Essence 330ml
13. Shiseido Ultimune Power Infusing Concentrate 50ml
14. Guerlain Abeille Royale Youth Watery Oil 50ml
15. Lancôme Tonique Confort Comforting Rehydrating Toner 400ml
16. Lancôme Tonique Confort Comforting Rehydrating Toner 400ml
17. Chanel La Mousse Anti-Pollution Cleansing Cream-to-Foam
18. Kiehl’s Ultra Facial Cream 125ml
19. SK-II GenOptics Aura Essence Serum 50ml
20. Estée Lauder Advanced Night Repair 50ml + Estée Lauder Advanced Night Repair Eye 15ml

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At a glance

  • January 2020 shows month-on-month position movements from the December Index for fragrances.
  • Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
  • January risers: upwards moves from Miu Miu Fleur d’Argent edp CNY Limited Edition 50 ml, Serge Lutens La Fille De Berlin 50ml, and Tom Ford Oud Wood edp 50ml.
  • Hover over individual SKUs to show month-on-month movement.

The Jessica’s Secret Index – Top Fragrances Brand Searches January 2020

1. Jo Malone London Wild Bluebell edc 30ml
2. YSL Black Opium edp 50 ml
3. Miu Miu Fleur d’Argent edp CNY Limited Edition 50ml
4. Chanel Bleu de Chanel edt 50ml
5. Byredo Rose of No Man’s Land edp 50ml
6. Chanel Chance Eau Tendre edt 100ml
7. Bvlgari Pour Homme Spray edt 50ml
8. Serge Lutens La Fille De Berlin 50ml
9. YSL Mon Paris edp 50ml
10. Chanel Gabrielle 50ml
11. Jo Malone London Wood Sage & Sea Salt Cologne edc 100ml
12. Tom Ford Oud Wood edp 50ml
13. Giorgio Armani Sì Passione edp 50ml
14. Chanel Bleu de Chanel Homme Spray edp 100ml
15. Jo Malone London English Pear & Freesia edc 100ml
16. Acqua Di Parma Blu Mediterraneo Mirto Di Panarea edt 150ml
17. Gucci Bloom Acqua di Fiore edt 100ml
18. Gucci Bloom edp 50ml
19. YSL Libre edp 50 ml
20. Dior Miss Dior Blooming Bouquet edt 100ml

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At a glance

  • January 2020 shows month-on-month position movements from the December Index for confectionery lines.
  • Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
  • January risers: Upwards moves from Ferrero Rocher Box 375g, Godiva Gold Ballotin Box 290g, and Godiva Medium Tower Napolitains 225g.
  • Hover over individual SKUs to show month-on-month movement.

The Jessica’s Secret Index – Top Confectionery Brand Searches January 2020

1. Ferrero Rocher Box 375g
2. Lindt Lindor Tube Assorted 400g
3. Godiva Gold Ballotin Box 290g
4. Godiva Gold Chocolate Box 165g
5. Toblerone Crunchy Almond 360g
6. Toblerone Tiny Milk Bag 272g
7. Lindt Lindor Tube Milk 400g
8. Lindt Assorted Napolitains Carrier Box 250g
9. Godiva Medium Tower Napolitains 225g
10. Toblerone White 360g
11. Godiva Signature Truffles 16pc 230g
12. Godiva Coeur Iconique 14pc 150g
13. Lindt Gold Bar Milk Hazelnut 300g
14. Toblerone Tiny Dark Bag 272g
15. Godiva Gold Ballotin 3 x 6pc 210g
16. Kinder Schoko-Bons 320g
17. Kinder Schokolade 125g + 25g
18. Godiva 72% Cacao Dark Chocolate with Almonds
19. Godiva Pearls Milk Chocolate 43g
20. Toblerone Dark 360g

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At a glance

  • January 2020 shows the monthly position for the luxury bag lines.
  • Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
  • Hover over individual SKUs to show month-on-month movement.

Jessica’s Secret Index – Top Handbag Searches January 2020

1. Louis Vuitton NéoNoé Coquelicot
2. Louis Vuitton Mini Dauphine
3. Gucci GG Marmont matelassé leather super mini bag
4. Gucci 1955 Horsebit Shoulder Bag
5. Louis Vuitton Multi Pochette Accessoires
6. Louis Vuitton Monogram Canvas Nano Speedy
7. Louis Vuitton Nano Noé
8. Gucci GG Marmont Small Matelassé Mini Bag
9. Louis Vuitton Ivy
10. Chanel Mini Flap Bag
11. Gucci GG Supreme Belt Bag
12. Louis Vuitton Pochette Métis
13. Louis Vuitton Félicie Pochette
14. Louis Vuitton Neverfull MM
15. Louis Vuitton Dauphine MM
16. Gucci Dionysus GG Supreme Mini Bag
17. Louis Vuitton Boite Chapeau Souple
18. Chanel Boy Chanel Handbag
19. YSL Niki Medium Vintage Leather
20. Louis Vuitton Pochette Métis