CHINA. The Moodie Davitt Report is pleased to publish the Jessica’s Secret Index for December covering wines & spirits, fragrances, make-up, skincare and confectionery.
The Jessica’s Secret Index, in association with The Moodie Davitt Report, provides an indicator of what’s hot with the app’s predominantly younger Chinese traveller user base. The results do not represent sales rankings but offer a useful insight into Chinese consumer interest on a monthly basis.
At a glance
- December 2019 shows month-on-month position movements from the November Index for spirits and wines
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- December risers: Hennessy XO Gift Pack 1L, Chivas Regal The Chivas Brothers’ Blend 1L and Wuliangye 52% 500ml
- Hover over individual skus to show month-on-month movement;
The Jessica’s Secret Index – Top Wines & Spirits Brand Searches December 2019
1. Kweichow Moutai 500ml
2. Hennessy XO Gift Pack 1L
3. Kweichow Moutai 2014 500ml
4. Martell XO 700ml
5. Chivas Regal The Chivas Brothers’ Blend 1L
6. Johnnie Walker Black Label 1L Aged 12 Years
7. Wuliangye 52% 500ml
8. Baileys Original Irish Cream 1L
9. Grey Goose Vodka
10. Hibiki Suntory Japanese Harmony Master’s Select 700ml
11. Chivas Regal XV 15 Year Old
12. Hennessy VS 1L
13. Kweichow Moutai 53yo Centennial Gold Award 500ml
14. Moët & Chandon Rosé Impérial
15. Chivas Regal Mizunara
16. Martell Cordon Bleu Cognac
17. Jägermeister German herbal liqueur
18. Chivas Regal 21 Year Old
19. Kweichow Moutai (Camus)
20. Royal Salute 21 Year Old
At a glance: Makeup
- December 2019 shows month-on-month position movements from the November Index for makeup.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- December risers: upwards moves from Estée Lauder Double Wear Stay-In-Place Makeup SPF 10 Bone 30ml and YSL Rouge Pur Couture The Slim Matte Lipstick Rouge Paradox
- Hover over individual SKUs to show month-on-month movement;
The Jessica’s Secret Index – Top Makeup Brand Searches December 2019
1. Giorgio Armani Lip Maestro Liquid Lipstick #405 Sultan
2. Giorgio Armani My Armani to Go Cushion Foundation SPF 23 #2
3. Tom Ford Lip Colour #80 Impassioned
4. Estée Lauder Futurist Aqua Brilliance Makeup SPF15/PA 30ml
5. Giorgio Armani Designer Lift Foundation SPF 20 #4
6. YSL Rouge Pur Couture The Slim Matte Lipstick Rouge Paradox
7. Estée Lauder Double Wear Stay-In-Place Makeup SPF 10 Bone 30ml
8. MAC Lipstick Chili
9. Giorgio Armani Power Fabric Foundation SPF 25 #2
10. Givenchy Prisme Libre Loose Powder #1
11. YSL Fusion Ink Cushion Foundation B20 Beige
12. Tom Ford Eye Color Quad Eyeshadow Palette
13. Chantecaille Just Skin Tinted Moisturizer SPF15 #Bliss
14. MAC Mini M.A.C. Lipstick #Ruby Woo
15. Bobbi Brown Intensive Skin Serum Foundation SPF40
16. Dior Addict Lip Glow#001 Pink
17. La Mer The Luminous Lifting Cushion Foundation SPF20 #03 Warm Porcelain 2x12g
18. YSL Rouge Volupté Shine #46 Orange Perfecto
19. Givenchy Prisme Libre Loose Powder #5 Satin Blanc
20. Chanel Rouge Allure #58
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At a glance
- December 2019 shows month-on-month position movements from the November Index for skincare lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- December risers: Upwards moves from Estée Lauder Advanced Night Repair Synchronized Recovery Complex II Duo, 2 x 100ml and SK-II Facial Treatment Essence Duo Set (2 x 230ml).
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Skincare Brand Searches December 2019
1. Estée Lauder Advanced Night Repair Synchronized Recovery Complex II 50ml
2. Estée Lauder Advanced Night Repair Synchronized Recovery Complex II Duo, 2 x 100ml
3. La Mer The Treatment Lotion 150ml
4. Clarins Double Serum Complete Age Control Concentrate 50ml
5. Lancôme Advanced Génifique Youth Activating Duo 2 x 100ml
6. La Mer Crème de la Mer 60ml
7. Estée Lauder Advanced Night Repair Eye Supercharged Complex Synchronized Recovery Cream Duo 15ml + 15ml Up 11
8. Clarins Double Serum Complete Age Control Concentrate Duo 2x50ml
9. Clé de Peau Beauté Sheer Fluid Veil SP21
10. SK-II Facial Treatment Essence 330ml
11. SK-II Facial Treatment Essence Duo Set (2 x 230ml)
12. Shiseido Ultimune Power Infusing Concentrate 50ml
13. Guerlain Abeille Royale Youth Watery Oil 50ml Up 1
14. Sisley Ecological Compound 125ml
15. Lancôme Tonique Confort Comforting Rehydrating Toner 400ml
16. Lancôme Advanced Génifique Youth Activating Concentrate 100ml
17. Estée Lauder Advanced Night Repair Eye Supercharged Complex Synchronized Recovery Cream 15ml
18. Estée Lauder Advanced Night Repair 50ml + Estée Lauder Advanced Night Repair Eye 15ml
19. SK-II GenOptics Aura Essence Serum 50ml
20. Chanel La Mousse Anti-Pollution Cleansing Cream-to-Foam
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At a glance
- December 2019 shows month-on-month position movements from the November Index for Fragrances.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- December risers: upwards moves from Byredo Rose of No Man’s Land eep 50ml, Chanel Chance Eau Tendre eat 100ml and Bvlgari Pour Homme Spray edt 50ml
- Hover over individual skus to show month-on-month movement;
The Jessica’s Secret Index – Top Fragrances Brand Searches December 2019
1. Jo Malone London Wild Bluebell edc 30ml
2. YSL Black Opium edp 50 ml
3. Chanel Bleu de Chanel edt 50ml
4. Byredo Rose of No Man’s Land edp 50ml
5. Chanel Chance Eau Tendre edt 100ml
6. Bvlgari Pour Homme Spray edt 50ml
7. Jo Malone London Wood Sage & Sea Salt Cologne edc 100ml
8. Giorgio Armani Sì Passione edp 50ml
9. YSL Mon Paris edp 50 ml
10. Chanel Gabrielle 50ml
11. Jo Malone London English Pear & Freesia edc 100ml
12. Chanel Bleu de Chanel Homme Spray edp 100ml
13. Gucci Bloom Acqua di Fiore edt 100ml
14. Chanel Coco Mademoiselle
15. Dior Miss Dior Blooming Bouquet edt 100ml
16. Tom Ford Oud Wood edp 50ml
17. Gucci Bloom edp 50ml
18. Acqua Di Parma Blu Mediterraneo Mirto Di Panarea edt 150ml
19. Loewe 001 Woman edt
20. Jo Malone Orange Bitters edc
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At a glance
- December 2019 shows month-on-month position movements from the November Index for confectionery lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- December risers: Upwards moves from Ferrero Rocher Box 375g, Godiva Medium Tower Napolitains 225g and Lindt Gold Bar Milk Hazelnut 300g
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Confectionery Brand Searches December 2019
1. Lindt Lindor Tube Assorted 400g
2. Ferrero Rocher Box 375g
3. Godiva Gold Chocolate Box 165g
4. Toblerone Crunchy Almond 360g
5. Toblerone Tiny Milk Bag 272g
6. Lindt Lindor Tube Milk 400g
7. Lindt Assorted Napolitains Carrier Box 250g
8. Godiva Gold Ballotin Box 290g
9. Toblerone White 360g
10. Lindt Gold Tablet Milk Chocolate 300g
11. Godiva Medium Tower Napolitains 225g
12. Godiva Coeur Iconique 14pc 150g
13. Toblerone Tiny Dark Bag 272g
14. Toblerone Dark 360g
15. Godiva Signature Truffles 16pc 230g
16. Kinder Schoko-Bons 320g
17. Godiva Gold Ballotin 3x 6pc 210g
18. Toblerone Tiny White Bag 272g
19. Lindt Silver Tablet Surfin 300g
20. Lindt Gold Bar Milk Hazelnut 300g
