CHINA. The Moodie Davitt Report is pleased to publish the Jessica’s Secret Index for October covering confectionery and wines & spirits.
The Jessica’s Secret Index, in association with The Moodie Davitt Report, provides an indicator of what’s hot with the app’s predominantly younger Chinese traveller user base. The results do not represent sales rankings but offer a useful insight into Chinese consumer interest on a monthly basis.
At a glance
- October 2019 shows month-on-month position movements from the September Index for confectionery lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- October risers: Upwards moves from Lindt Lindor Tube Assorted 400g, Toblerone Tiny Milk Bag 272g and Ferrero Rocher Box 375g.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Confectionery Brand Searches October 2019
1. Lindt Lindor Tube Assorted 400g
2. Godiva Gold Chocolate Box 165g
3. Toblerone Tiny Milk Bag 272g
4. Ferrero Rocher Box 375g
5. Toblerone Crunchy Almond 360g
6. Lindt Lindor Tube Milk 400g
7. Lindt Assorted Napolitains Carrier Box 250g
8. Toblerone Tiny Dark Bag 272g
9. Lindt Gold Tablet Milk Chocolate 300g
10. Godiva Coeur Iconique 14 pcs 150g
11. Toblerone White 360g
12. Godiva Medium Tower Naps 225g
13. Toblerone Dark 360g
14. Lindt Silver Tablet Surfin Dark Hazelnut 300g
15. Toblerone Tiny White Bag 272g
16. Godiva Gold Rigid Box 290g
17. Toblerone Tiny Bag Assortment 272g
18. Godiva Signature Truffles 9 pieces 115g
19. Kinder Schoko-Bons 320g
20. Toblerone Fruit and Nut 360g
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At a glance
- October 2019 shows month-on-month position movements from the September Index for spirits and wines
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- October risers: Kweichow Moutai 500ml, Martell XO 700ml and Rémy Martin Cellar No. 16 1L.
- Hover over individual skus to show month-on-month movement;
The Jessica’s Secret Index – Top Wines & Spirits Brand Searches October 2019
1. Kweichow Moutai 500ml
2. Kweichow Moutai 2014 500ml
3. Hennessy XO Gift Pack 1L
4. The Chivas Brothers’ Blend 1L
5. Johnnie Walker Black Label 1L
6. Martell XO 700ml
7. Baileys Original Irish Cream 1L
8. Hennessy VS 1L
9. Kweichow Moutai 53yo Centennial Gold Award 500ml
10. Wuliangye 52% 500ml
11. Rémy Martin Cellar No. 16 1L
12. Johnnie Walker Double Black 1L
13. Moët & Chandon Rosé Impérial
14. Grey Goose Vodka
15. Hibiki Japanese Harmony Master’s Select 700ml
16. Jack Daniel’s Tennessee Honey
17. Chivas Regal XV 15yo
18. Royal Salute 21yo
19. Martell Cordon Bleu Cognac
20. Johnnie Walker Gold Label Reserve
