CHINA. The Moodie Davitt Report is pleased to publish the Jessica’s Secret Index for April 2020 covering wines & spirits, fragrances, makeup, skincare, confectionery and luxury bags.
The Jessica’s Secret Index, in association with The Moodie Davitt Report, provides an indicator of what’s hot with the app’s predominantly younger Chinese traveller user base. The results do not represent sales rankings (especially during the current crisis) but offer a useful insight into Chinese consumer interest on a monthly basis.
At a glance
- April 2020 shows month-on-month position movements from the March Index for spirits and wines.
- Note: These rankings only reflect search demand, not sales (amid the COVID-19 crisis, interest rather than sales). A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Wines & Spirits Brand Searches April 2020
1. Moutai Feitian 53%
2. Martell XO
3. Royal Salute 21 Year Old
4. Chivas Regal The Chivas Brothers’ Blend 12 Year Old
5. Hibiki Suntory Japanese Harmony Master’s Select
6. Wuliangye Crystal 52%
7. Chivas Regal XV 15 Year Old
8. Hennessy XO
9. Kweichow Moutai Feitian 38%
10. Martell Cordon Bleu XO Limited Edition by Mathias Kiss
11. Jägermeister German Herbal Liqueur
12. Chivas Regal 21 Year Old
13. Martell Cordon Bleu 750ml
14. Kweichow Moutai Special Edition Year of the Dog
15. Penfolds Bin 407 750ml
16. Johnnie Walker Black Label 12 Year Old
17. Royal Salute 24 Year Old The Treasured Blend
18. Martell Noblige Cognac
19. Hibiki Suntory Japanese Harmony Master’s Select Limited Edition Gift Pack
20. Penfolds Bin 389 Cabernet Shiraz 2014
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At a glance: Makeup
- April 2020 shows month-on-month position movements from the March Index for makeup.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Makeup Brand Searches April 2020
1. Giorgio Armani Lip Maestro Liquid Lipstick #405 Sultan
2. Tom Ford Lip Colour #80 Impassioned
3. Giorgio Armani My Armani to Go Essence-in-Foundation Cushion Foundation SPF23 #2
4. YSL Rouge Pur Couture The Slim Matte Lipstick Rouge Paradoxe
5. Giorgio Armani Power Fabric
6. Tom Ford Eye Color Quad Eyeshadow Palette
7. Dior Rouge Dior 999
8. Bobbi Brown Highlighting Powder #1
9. Estée Lauder Futurist Aqua Brilliance Makeup SPF15 PA++ 1C1 30ml
10. Giorgio Armani Designer Lift Foundation SPF 20 #3
11. MAC Extra Dimension Skinfinish #Double Gleam 9g
12. Givenchy Prisme Libre Loose Powder #1
13. Givenchy Le Rouge #37
14. Estée Lauder Double Wear Stay-In-Place Makeup SPF 10 Bone 30ml
15. YSL Fusion Ink Cushion Foundation #B20 Beige
16. Nars Light Reflecting Setting Powder
17. La Mer The Luminous Lifting Cushion Foundation SPF20 #03 Warm Porcelain 2x12g
18. MAC Matte Lipstick #Chili
19. Givenchy Prisme Libre #05 Satin Blanc
20. Tom Ford Lips & Boys Collection #72 Tony
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At a glance
- April 2020 shows month-on-month position movements from the March Index for skincare lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Skincare Brand Searches April 2020
1. La Mer The Treatment Lotion 150ml
2. Estée Lauder Advanced Night Repair Synchronized Recovery Complex II Duo, 2x100ml
3. Estée Lauder Advanced Night Repair Synchronized Recovery Complex II 50ml
4. Clarins Double Serum Complete Age Control Concentrate Duo 2x50ml
5. SK-II Facial Treatment Essence Duo Set 2x230ml
6. Estée Lauder Advanced Night Repair Eye Supercharged Complex Synchronized Recovery Cream Duo 15ml + 15ml
7. Sisley Ecological Compound 125ml
8. Lancôme Advanced Génifique Youth Activating Duo 2x100ml
9. Guerlain Abeille Royale Youth Watery Oil 50ml
10. La Mer Crème de la Mer 60ml
11. SK-II GenOptics Aura Essence Serum 50ml
12. Clarins Double Serum Complete Age Control Concentrate 50ml
13. Kiehl’s Clearly Corrective Dark Spot Solution
14. SK-II Facial Treatment Essence 330ml
15. Shiseido Ultimune Power Infusing Concentrate 50ml
16. Clé de Peau Beauté Sheer Fluid Veil SP21
17. Helena Rubinstein Powercell Skinmunity Serum
18. Lancôme Tonique Confort Comforting Rehydrating Toner 400ml
19. Shiseido Anessa Perfect UV Sunscreen Skincare Milk SPF50+ Pa +++
20. SK-II RNA Power Radical New Age
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At a glance
- April 2020 shows month-on-month position movements from the March Index for fragrances.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Fragrances Brand Searches April 2020
1. Jo Malone London Wild Bluebell edc 30ml
2. YSL Black Opium edp 50 ml
3. Byredo Rose of No Man’s Land edp 50ml
4. Acqua di Parma Blu Mediterraneo Mirto Di Panarea edt 150ml
5. Jo Malone London English Pear & Freesia edc 100ml
6. Guerlain Eau De Cologne Impériale 100ml
7. Acqua di Parma Fico di Amalfi edt 75ml
8. YSL Mon Paris edp 50ml
9. Chanel Bleu de Chanel edt 50ml
10. Anna Sui Lucky Wish edt 30 ml
11. Tom Ford Oud Wood edp 50ml
12. Serge Lutens La Fille De Berlin 50 ml
13. Tom Ford Rose Prick 50ml
14. Chanel Chance Eau Tendre edt 100ml
15. Chanel Gabrielle 50ml
16. Chanel Bleu de Chanel Homme Spray edp 100ml
17. Jo Malone London Wood Sage & Sea Salt edc 30 ml
18. Chanel Coco Mademoiselle
19. Creed Silver Mountain Water edp 50ml
20. Bvlgari Pour Homme Spray edt 50ml
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At a glance
- April 2020 shows month-on-month position movements from the March Index for confectionery lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Confectionery Brand Searches April 2020
1. Ferrero Rocher Box 375g
2. Godiva Gold Ballotin Box 290g
3. Lindt Lindor Tube Assorted 400g
4. Godiva Napolitains 225g
5. Godiva Coeur Iconique 14pc 150g
6. Godiva Truffles 16pc 230g
7. Kinder Schokolade 125g + 25g
8. Godiva Pearls Milk Chocolate 43g
9. Toblerone Tiny Milk Bag 272g
10. Lindt Lindor Tube Milk 400g
11. Toblerone Swiss White Chocolate with Honey & Almond Nougat 100g
12. Lindt Assorted Napolitains Carrier Box 500g
13. Godiva 72% Cacao Dark Chocolate with Almonds
14. Toblerone White 360g
15. Lindt Gold Bar Milk Hazelnut 300g
16. Lindt Excellence A Touch of Sea Salt
17. Ferrero Rocher 48pc 600g
18. Godiva G Cube Milk Chocolate Assortment
19. Lindt Lindor Tube Assorted with Pistachio 400g
20. Toblerone Tiny Mix Bag 272g
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